Ready to Advertise With Us?

Get in Touch >>
Ready to be in Good Company?Let’s Connect >>

Good News

June’s Industry News: The Rise of Humor in Marketing, Holiday Shopping Gets an Early Start, TVB's Local Broadcast TV News Study, and More image

June’s Industry News: The Rise of Humor in Marketing, Holiday Shopping Gets an Early Start, TVB’s Local Broadcast TV News Study, and More

This month’s Industry News series presents a collection of articles, insights, and resources handpicked by Team TEGNA. These materials are designed to keep your brand in the loop and well-informed about the latest industry developments. Each piece is carefully selected for its direct relevance to our industry, ensuring you stay...

Subscribe to our Newsletter

    3 Lessons From the Most-Watched Super Bowl Ever    image
    Good News | Best Practice Tips | Broadcast | Sports
    3 Lessons From the Most-Watched Super Bowl Ever   

    This year’s Super Bowl will go down in history with electric plays, record-breaking viewership, and, of course, hilarious ads. We sat down with TEGNA’s Lori Clark and David Crouch to discuss lessons learned from the big game, what this means for brand advertising, the effectiveness of sports marketing, and how the combination can help grow a brand’s business. 

    ​​2024 Academy Awards Win Big Audiences via Broadcast TV    image
    Good News | Best Practice Tips | Broadcast
    ​​2024 Academy Awards Win Big Audiences via Broadcast TV   

    Live events, such as awards shows, are not only some of the most-viewed programming on TV but are also experiencing their largest viewership in years. Broadcast TV remains THE premier home for the most buzzworthy cultural moments and shared viewing experiences.​  

    2/19/24
    March’s Industry News: Where is Advertising the Most Effective? image
    Be in good company | Good News
    March’s Industry News: Where is Advertising the Most Effective?

    This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and informed about all the latest industry happenings. Here’s what came across our desks this month.

    3/13/24
    April Industry News: Using AI to Match Commercials with TV Content, Political Ad Insights, and More image
    Good News
    April Industry News: Using AI to Match Commercials with TV Content, Political Ad Insights, and More

    This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and informed about all the latest industry happenings. Here’s what came across our desks this month.

    3/21/24
    February’s Industry News: Total TV Viewership Hits 4-Year High, Super Bowl Ad Recap, Why Are Advertisers Ignoring Boomers? and More image
    Good News
    February’s Industry News: Total TV Viewership Hits 4-Year High, Super Bowl Ad Recap, Why Are Advertisers Ignoring Boomers? and More

    This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.

    4/5/24
    January Industry News: NFL Viewership Sets Records, The Marketing Power of Loveable Mascots, and More image
    Good News
    January Industry News: NFL Viewership Sets Records, The Marketing Power of Loveable Mascots, and More

    This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.

    2/12/24
    December’s Industry News: 2024’s Top Marketing and Advertising Trends to Watch image
    Good News
    December’s Industry News: 2024’s Top Marketing and Advertising Trends to Watch

    This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.

    1/16/24
    November’s Industry News: Holiday Marketing Ideas, Customer Emotional Understanding, Programmatic Ad Trends, and More image
    Good News
    November’s Industry News: Holiday Marketing Ideas, Customer Emotional Understanding, Programmatic Ad Trends, and More

    This month’s Industry News series shares the latest articles, insights and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.

    12/18/23
    Good News: Brand Safety Oops, Tips to Holiday Campaign Prep, Confusing Marketing Jargon, Insights on Marketing Costs, and More!  image
    Good News
    Good News: Brand Safety Oops, Tips to Holiday Campaign Prep, Confusing Marketing Jargon, Insights on Marketing Costs, and More! 

    This month, Good News is putting a spotlight on brand safety as two brands are removing advertising on X after appearing next to questionable content, and a guide to see if your advertising dollars are funding disinformation. We’re also looking at the industry’s journey into using AI to create marketing campaigns, and, of course, starting to think about best practices for upcoming holiday campaigns.

    11/14/23
    Good News: Barbie’s Marketing Genius, Elon Musk’s Twitter Rebrand, A Controversial Car Ad, and More! image
    Good News
    Good News: Barbie’s Marketing Genius, Elon Musk’s Twitter Rebrand, A Controversial Car Ad, and More!

    This week’s Good News covers all the buzz about Barbie’s marketing, how AI will change digital advertising, the role that current culture wars are playing in marketing the importance of audio in advertising, Elon Musk’s Twitter rebrand, and more. 

    8/22/23