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Small Business Saturday: Big Results Expected for the Small Shopping Holiday 

Created by American Express in 2010 and celebrated on November 26 this year, the day encourages consumers to shop locally while looking for unique, one-of-a-kind, and thoughtful gifts for loved ones during the holiday season. Here’s what that means for your small business.  

Meredith Cunningham Published: November 4, 2022

As we approach some of the biggest shopping days of the year – Thanksgiving through Cyber Monday – research shows that Small Business Saturday is poised to be anything but small. 

In fact, American Express found that the shopping holiday reached an all-time high in 2021 with an estimated $23.3 billion in consumer spending. Meanwhile, the National Retail Federation found that 51 million shoppers participated and spent an estimated $305 per person.  

The outlook is just as good for 2022, even as threats of a recession loom. According to ActiveCampaign, 30% of consumers want to support small over big-box stores because they are aware of the struggles small businesses are facing.  

Similarly, Constant Contact found that 50% of Americans plan to participate in Small Business Saturday this year, and 72% of those surveyed said they plan to support small. 

Additionally, a LendingTree survey shows that millennials are most likely to participate. Click here to learn more about Today’s Millennial Mindset.  

Is Your Brand Ready for Small Business Saturday?  

Created by American Express in 2010 and celebrated on November 26 this year, the day encourages consumers to shop locally while looking for unique, one-of-a-kind, and thoughtful gifts for loved ones during the holiday season.  

For small businesses looking to make a big splash this holiday season, a multi-platform campaign with the right creative and audience targeting can amplify your messaging and bring holiday cheer. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. Let’s get in touch to talk about your holiday marketing plans.   

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