Last-Minute Black Friday Marketing Tactics to Capture Sales
This holiday season, a strong digital strategy will be a must-have. TEGNA’s digital platforms offer an opportunity to meet consumers wherever they are online, especially while researching gift ideas. Katie Yape, Product Manager, explains how TEGNA’s digital products can help your brand reach its holiday goals.
For marketers, this means a strong digital strategy is a must-have to maximize Black Friday and holiday sales, and TEGNA’s digital platforms offer an opportunity to meet these online prospects and customers wherever they are online – especially while researching gift ideas.
“When you’re using all of the products that TEGNA has, your brand can have your message seen by someone, no matter what they’re doing,” says Katherine Yape, Product Manager at TEGNA.
“From broadcast and streaming to our digital products like Audience Marketplace, you can reach consumers at all touchpoints of the funnel. Whether that’s when they start research for the holidays, visit a store to see an item in person, or bookmark an item to keep their eye on,” says Yape, “that’s where Audience Marketplace will make a big difference.”
That’s because Audience Marketplace reaches a highly qualified and specific audience. by tapping into the power of TEGNA’s Local Websites and Apps, precision Audience Targeting, Geofencing, and Retargeting capabilities to amplify the brand’s message. With these targeting capabilities, Yape says that brands will also avoid wasting impressions by making sure that messages are hitting the most relevant audience.
Creative Black Friday Marketing Tactics
The holidays are a busy time for all, so on top of the challenges brands face being seen, it can be hard to stand out creatively, which is very important. With this in mind, here are 5 creative Black Friday Marketing Tactics.
1. Use Catchy and Concise Creative
Yape shared, “I’ve seen a lot of ads where the brand puts everything you could possibly find out about the advertiser in the ad – the phone number, the address, the website. Nobody is going to write all that down. Instead, people will Google your brand name and figure you out from there.”
Therefore, according to Yape, “The creative has to be catchy. You only have a small amount of time to capture their attention, so you don’t want information overload. Just be sure to have a click-through that takes them directly to your website where they can learn more information.”
2. Promote Sales on Social Media
Social media is a great way to reach Black Friday shoppers searching for the best deal. In addition to online promotions, you can promote your business’s in-person specials through organic and sponsored posts. Make sure to use relevant hashtags to maximize your reach!
3. Partner with an Influencer
When it comes to finding a last-minute gift, turning to a content creator’s must-haves and specially curated lists are the way to go. With shoppers looking to cross off their holiday shopping lists with Black Friday deals, products backed and pre-selected by their favorite influencers are a great time-saving hack!
4. Launch Multichannel Campaigns
Taking a multichannel advertising approach is the way to maximize Black Friday sales. Consider using local digital and broadcast channels to reach viewers watching the morning news or catching up on local happenings online.
5. Try Targeted Discounts
Utilizing digital channels for your Black Friday promotions allows for optimized messaging tailored to the target audience. By reaching the right people at the right time, you can offer unique discounts for different customer groups. For example, if you run an advertisement during a sports newscast, you can tailor your promotion for sports lovers to appeal to the viewers.
Why Choose TEGNA for Black Friday Digital Marketing Campaigns?
It all comes down to our good people.
“We have teams that will create your campaign from start to finish. We’ll be monitoring the campaign and optimizing it throughout so your brand reaches its goals – whether that’s increasing website traffic, having high click-through rates, getting conversions, or tracking visits to a brick-and-mortar location,” says Yape. “It’s not something that we set and forget.”
SOUND GOOD?
To learn more about how TEGNA can help your brand achieve success with digital marketing campaigns, let’s get in touch.
Frequently Asked Questions:
How Do You Maximize Sales on Black Friday?
To maximize Black Friday sales, thinking early and strategically to craft effective promotional campaigns is important. Utilizing digital channels is a great way to reach your target audience with optimized messaging.
How Do You Attract Customers on Black Friday?
Digital advertising is an effective way to attract customers on Black Friday. Multichannel advertising ensures maximum reach for your brand to attract customers for Black Friday sales.
Are Black Friday Promotions Smart for Business?
Capitalizing on Black Friday shoppers is a great way for your business to grow its customer base and drive new sales. Budget-focused shoppers will be on the hunt for the best deals, so make sure your brand is top of mind by implementing a strong Black Friday marketing strategy.
