Best Practice Tips

An omnichannel strategy is a comprehensive approach that seeks to create a seamless and consistent brand experience across all these touchpoints to capture consumers’ attention no matter where they are, stay top of mind, and lead them to purchase.

Calculating video marketing ROI can be difficult for companies looking to extend the value of their media dollars. Learn how to understand which campaigns are working and how to improve ROI in this post. 

Attract and retain customers and deliver high advertising ROI with 7 car dealership ad campaign ideas from TEGNA. Read more.

Predicting the future is impossible, but you don’t need a crystal ball to know that change is inevitable. Consumer trends and technology improvements aside, economic factors can shift quickly.

Oh, the weather outside is … in the hands of your local TEGNA meteorologist! Learn how viewers interact with weather content during the holiday season – and what that means for your brand advertising at a time when we’re walking in a winter wonderland.  

When it comes to Christmas advertisements, it’s all about spreading the season’s joy. Learn how to craft creative Christmas ads for a successful holiday season. 

It can be challenging to determine successful television campaigns. Learn how to attribute your TV ads to gain a better overview of campaign performance.

At TEGNA, we’re thankful for many things, including our people. In 2023, our outstanding experts from coast to coast have gone above and beyond by sharing their tips, tricks, and experiences with TV, Streaming, and Digital marketing solutions to help our advertising partners achieve their goals and then some. 🙂 Here’s a look back to what a great year #TeamTEGNA has had, and thank you, everyone, for sharing your expertise with the world!

Created by American Express in 2010 and celebrated on November 25 this year, the day encourages consumers to shop locally while looking for unique, one-of-a-kind, and thoughtful gifts for loved ones during the holiday season. Here’s what that means for your small business.

Destination marketing can elevate your destination and boost visibility. Read our guide to understand how you can add value through a well-crafted campaign.

Big holidays are on the way, from Halloween to New Year’s Eve. Is your brand ready? Here are three ways your brand can stand out and reach hundreds of holiday shoppers this year.

This holiday season, a strong digital strategy will be a must-have. TEGNA’s digital platforms offer an opportunity to meet consumers wherever they are online, especially while researching gift ideas. Katie Yape, Product Manager, explains how TEGNA’s digital products can help your brand reach its holiday goals.

Can your brand benefit from leaning into viral moments? Aligning advertising with local news and viral moments can be a powerful strategy to connect with your audience, increase brand visibility, and stay relevant in a rapidly changing digital landscape.  

A local marketing strategy is key to holiday marketing, especially as millions of Americans turn to their local TV stations for guidance on everything from buying the best gifts at the best price, decorating their homes for family gatherings, recipe ideas, and which holiday activities to attend. This guide can help put your brand front and center as you help them navigate this wonderful but hectic time of year.

This Halloween, marketing and advertising your brand with seasonal nostalgia may be the trick to help your brand treat new and loyal customers alike.

Halloween presents a unique chance for growing brands to connect with local audiences on a bewitching level. Whether you’re a seasoned brand looking to resurrect your approach or a newcomer eager to make a hauntingly memorable debut, this is the season to embrace the spine-chilling spirit and give your campaigns a ghoulish makeover.