Retail

Thanks to the boom in pet ownership brought on by the pandemic, US pet owners will spend nearly $110B on their pets this year​. How will they spend this money on Bark Ruffalo and Pico de Gato? This Trend Time has the insights your brand needs to help reach pet owners, create awareness, and capture market share.  

School may have just let out, but it’s already time to start thinking about back-to-school shopping, as a majority of parents across the country are starting their shopping earlier than in years before. Here’s what your brand needs to know to make the grade and reach the back-to-school audience. 

Since the late 1950’s University Village, an outdoor shopping center in Seattle, has been through a lot of changes – especially in the marketing and advertising space. Now including Broadcast, OTT, and TEGNA Attribution, see how Alison Barrett, marketing director, attracts shoppers to its summer concert series, seasonal holiday activations, and local businesses.

It’s no secret that the pandemic changed the way consumers shop and purchase goods and services. As things shape into a new normal, are shoppers returning to brick-and-mortar stores? Here’s what your brand needs to know in reaching new hybrid customers.

It’s more important than ever to understand how and when consumers are buying, their mindset, and what challenges you can help them overcome.