Digital

Creating successful ads is easier than you think. Impress your target audience with 5 tips for building strong and effective TV ads.

Pop Quiz: When do parents and students plan to start their back-to-school shopping? It’s time to hit the books and learn the answers with TEGNA’s Back-to-School insights for 2023.  

Advertising locally enables small businesses to build brand awareness, generate sales, and create community connections. Here are ten tips to achieve local advertising success. 

At TEGNA, we see the industry’s move away from third-party cookies as an opportunity to innovate. We want to introduce you to TEGNA AudienceOne, a new solution to help our advertising partners tap into the power of our first-party audience data to help reach valuable target audiences for your product or services.

An in-depth look at the similarities and differences between content marketing and native advertising, as well as some ways marketers can successfully use native advertising to deliver content and grow brand awareness.

Retargeting provides a great opportunity to reach potential customers who have shown interest in your products and services, and give them multiple opportunities to convert.

From banner ads and mobile bottom-of-screen overlay ads to sponsored content, marketing creative is incredibly important. Learn more about creating digital ads that convert.

Geofencing in advertising is not a new concept. However, many advertisers are now using geo-conquesting to gain an edge over competitors. Learn more.

There are some great free tools to help supplement your marketing efforts — from producing content to tracking your results. Learn more here.

When you have a good understanding of who your target audience is, you’ll be able to reach them more effectively. Katie Yape, Product Manager at TEGNA, is here to share her tips and tricks for finding and reaching an ideal audience using our first-party data solution, TEGNA AudienceOne.