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Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment

New Findings from PREMION’s 2026 Political Advertiser Streaming TV Survey

Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
CTV spending is accelerating — and advertiser expectations are rising.
Local is entering a new era.
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business? 
Political Advertising at the State Level: 5 Questions to Ask

March Madness Viewership Sets New Records image

Good News | Best Practice Tips | Broadcast | Cross-Platform | Local | National | OTT | Sports

March Madness Viewership Sets New Records

This year’s NCAA Tournament scores BIG on Broadcast TV as the Women’s Final between Iowa and South Carolina smashes viewership records.

How to Buy TV Ad Spots image

Be in good company | Broadcast | OTT

How to Buy TV Ad Spots

Are you looking to buy TV spots for your business? Here’s everything you need to know about buying TV ads, from length to budget.

Best Practice Tips | Broadcast | Digital | OTT | Sponsorships | Thought Leadership

Let’s Talk TV: Using Brand Advertising to Stay Relevant During an Election Year

Navigating the ever-changing media landscape is a constant challenge for brand marketing and advertising in all industries, no matter the day, season, or year. Throw a national election into the mix, and the challenge becomes even more complicated, intricate, and nuanced.

Daytona 500 Advertising: 5 Campaigns & 5 Tips image

Sponsorships | Broadcast | OTT | Sports

Daytona 500 Advertising: 5 Campaigns & 5 Tips

The Daytona 500 isn’t just a race; it’s a spectacle, drawing in millions of viewers during President’s Day Weekend and creating a prime advertising opportunity for brands looking to make an impact.

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TEGNA Inc. is a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST), operating independently of Nexstar consistent with the “Hold Separate Order” issued by the United States District Court for the Eastern District of California on April 17, 2026. TEGNA is a multiplatform media company operating 64 local television stations in 51 U.S. markets, and hundreds of websites, mobile and Connected TV (CTV) apps, and Premion, a leading Connected TV and Over-the-Top (OTT) advertising platform.

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