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The Power of the Halo Effect in Marketing image

The Power of the Halo Effect in Marketing

The halo effect can drastically improve brand perception and drive customer loyalty. Learn what it is and how this can be applied in your marketing campaigns.

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    How ABC10 in Sacramento Serves the Greater Good of its Local Community image
    Best Practice Tips | Cause Marketing | Community | Sponsorships | TEGNA's Marketing Solutions
    How ABC10 in Sacramento Serves the Greater Good of its Local Community

    Today’s consumers are looking for more than just the best price. The number of cause-driven consumers is constantly rising, and cause marketing is helping to drive purchase decisions for today’s consumers.

    KGW Good Energy Campaign Leads the Race Against Climate Change image
    Be in good company | Cause Marketing | Community | Finance
    KGW Good Energy Campaign Leads the Race Against Climate Change

    Electric cars aren’t just an effective way to help reduce our carbon footprint, they’re also fast and affordable! Watch the video below as KGW and OnPoint Community Credit Union race to see who is faster – all in the name of helping save the planet.

    10/6/21
    KGW Great Food Drive Fights Back Against Hunger in Oregon image
    Be in good company | Cause Marketing | Community
    KGW Great Food Drive Fights Back Against Hunger in Oregon

    This year in support of the Oregon Food Bank, sponsors like Pacific Foods, Rivermark Community Credit Union, and local Toyota Dealers are matching donations in an effort to collect 1.5 million pounds of food to be distributed to its network of 21 regional food banks and 1,400 food assistance sites across Oregon and Clark County, Washington.  

    5/26/21
    TEGNA's Hometown MVP: Highlighting NFL Players’ Positive Impact on Local Communities    image
    Best Practice Tips | Cause Marketing | Community | Sports
    TEGNA’s Hometown MVP: Highlighting NFL Players’ Positive Impact on Local Communities   

    NFL players, like Bucs’s LeSean McCoy and Washington’s Jonathan Allen, are a bedrock part of their communities. During the COVID-19 pandemic, many have been showing up off the field in ways fans are loving.   

    3/22/21