Insights

With an historic realignment and new excitement surrounding never-before-seen matchups, the upcoming college football season is in great formation to deliver tangible results to brands that advertise alongside it.  Which conferences, teams, or games should your brand consider aligning with? Join Team TEGNA as Rob Leydon examines the details of each conference’s changes and what to expect in the upcoming season.  

Let’s face it. As advertisers, we’ve all been suffering with the same issue: shortened attention spans. Well, we’ve got something that’ll keep you hooked … the very first episode of WUSA’s new video series, Growth to Grit! Join the conversation on how you can stay ahead of the game.

This month’s Industry News series presents a collection of articles, insights, and resources handpicked by Team TEGNA. These materials are designed to keep your brand in the loop and well-informed about the latest industry developments. Each piece is carefully selected for its direct relevance to our industry, ensuring you stay ahead of the curve. Here’s what we’ve gathered for you this month.

Sports marketing can help advertisers engage with dedicated fans while improving viewers’ association with their brand. Learn more about the benefits of sports marketing. 

Discover the power of WNBA advertising to reach a growing, engaged, diverse audience with a track record of brand loyalty.

With historic realignment and new excitement surrounding never-before-seen matchups, the upcoming college football season is in great formation to deliver tangible results to brands that advertise alongside it.   

This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and informed about all the latest industry happenings. Here’s what came across our desks this month.

Every brand competes for attention in today’s saturated market. Achieving brand fame has become the holy grail of marketing. But what exactly is brand fame, and why is it crucial for businesses? 

Live Sports continues to lead the way in Appointment TV’s evolution as the 150th running of the Kentucky Derby drew its largest broadcast audience since 1989, averaging 16.7 million viewers on NBC and peaking at 20.1 million viewers. 

Digital marketing for lawyers incorporates digital channels, platforms, and technologies to promote services and increase online presence. Learn TEGNA’s tactics here.