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    • Streaming TV AdvertisingAdvertisers are offered a brand-safe, fraud-free environment to reach valuable TEGNA audiences at home and across the country.
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Advertising Insights & Marketing Strategies

Explore expert advertising insights, marketing trends, and proven strategies to help your business grow. Discover actionable tips for broadcast TV, streaming, digital advertising, sports marketing, and audience engagement with TEGNA.

Good Tidings: KARE11 Teams Up With Kowalski’s Markets For Toys for Tots image

Good Tidings: KARE11 Teams Up With Kowalski’s Markets For Toys for Tots

To help support Toys for Tots, Kowalski’s Markets, a grocery store chain in Minnesota, has partnered with TEGNA’s KARE 11 for more than 20 years to collect toys for kids in need in the community. Kevin Carlow and Sara Nellermoe with KARE are here to illustrate just how great this relationship has been in delivering good to families in need during the holidays. 

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Be in good company
Good Company: WFAA Celebrating the Love on National Adoption Day  image

Good Company: WFAA Celebrating the Love on National Adoption Day 

For more than 40 years, WFAA’s Wednesday’s Child has helped children in foster care find their forever families. Making even more dreams come true, the station presents Celebrate the Love, an hour-long special looking to create even more happy families. Here’s what that means for your brand’s charitable efforts. 

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Be in good company
World Series Recap: How Sponsors Celebrated the Braves Win with 11Alive image

World Series Recap: How Sponsors Celebrated the Braves Win with 11Alive

Nothing can bring a community together better than sports. 11Alive’s Alec McQuade is here to share how the station’s World Series sponsors worked with the TEGNA station to spread the joy of a championship to the city of Atlanta.  

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Be in good company
Seattle's TransWest Successfully Uses KING5 to Recruit New CDL Drivers  image

Seattle’s TransWest Successfully Uses KING5 to Recruit New CDL Drivers 

Looking to hire new CDL drivers, TransWest turned to the team at KING5 to help amplify its recruitment efforts with a broadcast, local lifestyle, and attribution campaign to hire new drivers. ​TransWest achieved 70% of its hiring goal in a week. Watch the sponsored segment to see how KING5 helped the company reach its hiring goals.

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Be in good company
Good Work: WATN Serves Great Results with TCBY & Andy B's Entertainment image

Good Work: WATN Serves Great Results with TCBY & Andy B’s Entertainment

Upset with another media company, Traci Sanchez was looking for a good company to help grow her two businesses. When she met Brenda Tindle at TEGNA’s WATN in Memphis, Tennessee, it was love at first sight. Watch as the pair explains how their relationship has developed and how business blossomed as a result.

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Good Results (Case Studies & Partnerships)Good Work Videos: Success Stories
Cynopsis Q&A: TEGNA’s Lynn Beall Reflects on Her Dream Job at TEGNA image

Cynopsis Q&A: TEGNA’s Lynn Beall Reflects on Her Dream Job at TEGNA

Honored by Cynopsis as a 2021 Top Woman in Media, TEGNA’s Chief Operating Officer Lynn Beall is a shining example of what it means to Be in Good Company. Today, she’s sharing meaningful career advice, the importance of local journalism, and what it takes to be a great manager. 

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Good People
Bring on Beijing: Is Your Brand Ready for the Winter Olympics? image

Bring on Beijing: Is Your Brand Ready for the Winter Olympics?

The 2020 Olympics brought athletes to Tokyo. TEGNA stations and sponsors brought them to the masses. Our multiplatform content highlighted the heart behind the headlines, the meaning behind the medals, and the people behind the performances – and now we’re ready to do it again in Beijing in less than 100 days.

Is your brand ready for the Winter Olympics? Let’s get in touch to build your gold medal campaign.

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Be in good company
Lessons Learned from the Tokyo Olympics: Digital, Streaming, & TEGNA Clients Win Big  image

Lessons Learned from the Tokyo Olympics: Digital, Streaming, & TEGNA Clients Win Big 

Looking back at the Tokyo 2021 Sumer Olympic Games, there is a lot to be said about how consumption of the games changed from years prior. What does this mean for your brand as we approach the 2022 Winter Games in Beijing?

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Good Results (Case Studies & Partnerships)Sports
Good Work: KGW Serving Up Results with Meals on Wheels People image

Good Work: KGW Serving Up Results with Meals on Wheels People

Meals on Wheels People has partnered with TEGNA’s KGW for five years to help ensure its vision that no senior goes hungry or experiences social isolation. Using Broadcast, Premion OTT, and TEGNA Attribution, the non-profit has been able to target donors and reach them no matter what screen they’re looking at. Better yet, these tactics have increased the average donation amount, and the creative produced has even won an Emmy.

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Be in good companyGood Work Videos: Success Stories
Trend Time: Looking at 2021 Consumer Plans This Holiday Season image

Trend Time: Looking at 2021 Consumer Plans This Holiday Season

Predictions say this holiday season will be bigger and better than ever, and now is the time for brands to get a jump on holiday planning. Here’s what your brand needs to know to help drive holiday revenue.

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Be in good company

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Sports

A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities  image
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
Why is Sports Marketing Important? 5 Benefits + Tips image
Why is Sports Marketing Important? 5 Benefits + Tips
Why is Sports Marketing Important? 5 Benefits + Tips
A Slam Dunk Guide to WNBA Advertising image
A Slam Dunk Guide to WNBA Advertising
A Slam Dunk Guide to WNBA Advertising
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?   image
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?  
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?  

OTT

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow image
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
CTV spending is accelerating — and advertiser expectations are rising. image
CTV spending is accelerating — and advertiser expectations are rising.
CTV spending is accelerating — and advertiser expectations are rising.
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.

Digital

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
CTV spending is accelerating — and advertiser expectations are rising. image
CTV spending is accelerating — and advertiser expectations are rising.
CTV spending is accelerating — and advertiser expectations are rising.
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.
How TEGNA Helps Advertisers Hit Their Target Digital Audiences  image
How TEGNA Helps Advertisers Hit Their Target Digital Audiences 
How TEGNA Helps Advertisers Hit Their Target Digital Audiences 

Broadcast

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.
4th of July Marketing: Tips for Great Campaigns + Examples image
4th of July Marketing: Tips for Great Campaigns + Examples
4th of July Marketing: Tips for Great Campaigns + Examples
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities  image
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 

Good Work Videos: Success Stories

Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council image
Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council
Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences image
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences
Good Work: TEGNA Cuts Through the Clutter for<br>1-800-GOT-JUNK with Mayblack Media Consulting image
Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting
Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting
Good Work: Building Great Results with iRestore & KSDK image
Good Work: Building Great Results with iRestore & KSDK
Good Work: Building Great Results with iRestore & KSDK
TEGNA Advertise
TEGNA Inc. is a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST), operating independently of Nexstar consistent with the “Hold Separate Order” issued by the United States District Court for the Eastern District of California on April 17, 2026. TEGNA is a multiplatform media company operating 64 local television stations in 51 U.S. markets, and hundreds of websites, mobile and Connected TV (CTV) apps, and Premion, a leading Connected TV and Over-the-Top (OTT) advertising platform.
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