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    • Streaming TV AdvertisingAdvertisers are offered a brand-safe, fraud-free environment to reach valuable TEGNA audiences at home and across the country.
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Advertising Insights & Marketing Strategies

Explore expert advertising insights, marketing trends, and proven strategies to help your business grow. Discover actionable tips for broadcast TV, streaming, digital advertising, sports marketing, and audience engagement with TEGNA.

3 Tricks to Avoid This Halloween to Make Your Next Marketing Campaign a Treat image

3 Tricks to Avoid This Halloween to Make Your Next Marketing Campaign a Treat

Marketing can be scary at times, and brands can make some pretty big mistakes that can keep them up at night. Chris Fehrmann, VP of Digital Products at TEGNA is here to help by sharing tricks to avoid these mistakes, making your next marketing campaign a treat.

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HolidayThought Leadership
Measure the Effectiveness of Your Brand’s Holiday Ad Campaign with TEGNA Attribution image

Measure the Effectiveness of Your Brand’s Holiday Ad Campaign with TEGNA Attribution

The upcoming holiday season presents a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question. 

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AttributionBest Practice TipsHoliday
WWL’s Hurricane Ida Coverage Shows Just What it Means to Be In Good Company image

WWL’s Hurricane Ida Coverage Shows Just What it Means to Be In Good Company

At TEGNA, Be In Good Company isn’t just a tagline. It’s something our 64 stations strive to be every day, and WWL’s coverage of Hurricane Ida is the perfect example. Candace Harralson, Director of Marketing at WWL, is here to explain how the Louisiana station and TEGNA as a whole, came together, not just for the community, but for each other.

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Be in good company
TEGNA’s KING 5 & Locked On Are Ready to Reach New Audiences with the NHL’s Newest Team in Seattle image

TEGNA’s KING 5 & Locked On Are Ready to Reach New Audiences with the NHL’s Newest Team in Seattle

There’s a new hockey team in town, and they’re called the Seattle Kraken. What does this mean for a brand seeking to reach sports audiences? We talked to Locked On’s Ross Jackson, Erica Ayala and KING 5’s Frank Palino to find out.

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SportsBe in good company
How ABC10 in Sacramento Serves the Greater Good of its Local Community image

How ABC10 in Sacramento Serves the Greater Good of its Local Community

Today’s consumers are looking for more than just the best price. The number of cause-driven consumers is constantly rising, and cause marketing is helping to drive purchase decisions for today’s consumers.

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Best Practice TipsCause MarketingCommunitySponsorshipsTEGNA's Marketing Solutions
KPNX & SpringBoard Recovery Step Up to End the Mental Health Stigma image

KPNX & SpringBoard Recovery Step Up to End the Mental Health Stigma

Raising awareness for mental health issues has never been more important. Find out how SpringBoard Recovery teamed up with TEGNA’s 12 News in Phoenix to get the message out that those suffering don’t need to struggle, and that help is available.

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Be in good company
Tricks or Treats? Insights on Halloween Shopping in 2021 image

Tricks or Treats? Insights on Halloween Shopping in 2021

Halloween is just 30 days away! Are consumers planning to spend their money on tricks or treats? Find out with this all-new infographic for all the insight your brand needs for a successful spooky season.

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Be in good companyHolidayTrend Time
Holiday Prep: A Look at 2021 Consumer Plans This Holiday Season image

Holiday Prep: A Look at 2021 Consumer Plans This Holiday Season

To help brands gear up for the upcoming holiday season, we’re sharing insights on the ways consumers plan to shop in the last few months of 2021.

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HolidayTrend Time
The State of Auto 2021: A Look at the Automotive and Dealer Industry Trends​  image

The State of Auto 2021: A Look at the Automotive and Dealer Industry Trends​ 

It’s no secret that the pandemic hit the auto industry hard. Production delays and chip shortages are just a few problems they had to deal with. However, the good news is that the automotive industry continues to recover as we pass the mid-point of 2021, and vehicle transaction prices are setting new records for dealers.​  

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AutomotiveTrend Time
‘We’re Back!’ TEGNA & Locked On Gear Up for the 2021 NFL Season image

‘We’re Back!’ TEGNA & Locked On Gear Up for the 2021 NFL Season

After an NFL season unlike any other, millions of football fans across the country are more than excited to return to stadiums to cheer on their favorite team all the way to the Super Bowl – with TEGNA and Locked On providing coverage you can’t get anywhere else.

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Be in good company

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Sports

A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities  image
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
Why is Sports Marketing Important? 5 Benefits + Tips image
Why is Sports Marketing Important? 5 Benefits + Tips
Why is Sports Marketing Important? 5 Benefits + Tips
A Slam Dunk Guide to WNBA Advertising image
A Slam Dunk Guide to WNBA Advertising
A Slam Dunk Guide to WNBA Advertising
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?   image
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?  
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?  

OTT

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow image
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
CTV spending is accelerating — and advertiser expectations are rising. image
CTV spending is accelerating — and advertiser expectations are rising.
CTV spending is accelerating — and advertiser expectations are rising.
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.

Digital

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
CTV spending is accelerating — and advertiser expectations are rising. image
CTV spending is accelerating — and advertiser expectations are rising.
CTV spending is accelerating — and advertiser expectations are rising.
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.
How TEGNA Helps Advertisers Hit Their Target Digital Audiences  image
How TEGNA Helps Advertisers Hit Their Target Digital Audiences 
How TEGNA Helps Advertisers Hit Their Target Digital Audiences 

Broadcast

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.
4th of July Marketing: Tips for Great Campaigns + Examples image
4th of July Marketing: Tips for Great Campaigns + Examples
4th of July Marketing: Tips for Great Campaigns + Examples
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities  image
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 

Good Work Videos: Success Stories

Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council image
Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council
Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences image
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences
Good Work: TEGNA Cuts Through the Clutter for<br>1-800-GOT-JUNK with Mayblack Media Consulting image
Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting
Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting
Good Work: Building Great Results with iRestore & KSDK image
Good Work: Building Great Results with iRestore & KSDK
Good Work: Building Great Results with iRestore & KSDK
TEGNA Advertise
TEGNA Inc. is a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST), operating independently of Nexstar consistent with the “Hold Separate Order” issued by the United States District Court for the Eastern District of California on April 17, 2026. TEGNA is a multiplatform media company operating 64 local television stations in 51 U.S. markets, and hundreds of websites, mobile and Connected TV (CTV) apps, and Premion, a leading Connected TV and Over-the-Top (OTT) advertising platform.
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