Mental Health Awareness: What Your Brand Can Do to Help Those Struggling
With TEGNA’s mission to serve the greater good of our local communities, we’re highlighting mental health care programs that brands can align with to strengthen the community, promote self-care, and drive revenue for your brand.
It’s OK to not be OK. It seems during the last year and a half we have been reminded of that more and more as self-care and mental health have found their way into our national consciousness. Meanwhile, brands are always keen on establishing a personal connection with the consumer – to convey that they are “seen” and understood.
October 10th is World Mental Health Day, and with TEGNA’s mission to serve the greater good of our local communities, we’re highlighting mental health care programs that brands can align with to strengthen the community, promote self-care, and drive revenue for your brand.
KTVB & The Road to Recovery With Intermountain Hospital
By joining forces with TEGNA’s KTVB for a campaign called Road to Recovery, Intermountain Hospital was able to create awareness and educate the community about the face of addiction, while also positioning Intermountain Hospital as the go-to resource for substance abuse and recovery-related topics. The segments on KTVB, hosted by Melissa Paul, provides a valuable connection with local viewers and continues to help those in need.
WTOL & Unison Health Fight Against Opioid Addiction
With all of the uncertainty facing all of us this past year and a half, it’s important for the public to know that they are not alone. Unison Health in Toledo, Ohio teamed up with WTOL to address mental health and stress issues by creating awareness in the community and providing resources, such as PSAs, that can help those in need.
KPNX Creates the Cactus Coalition with Arizona Leaders
The Cactus Coalition consists of change agents, influencers, and passionate citizens striving for a better Arizona. We’re enacting positive change in Arizona by tackling the issues that matter most. We start with facts, build awareness in the community, and foster solutions through dynamic partnerships.
Thinking of how you might amplify your brand’s community efforts or looking to join our affiliates in their efforts to serve the greater good of our communities? Get in touch.