Sports

It was only four years ago when Team USA’s women were the top headlines in PeyongChang – and KARE 11’s Dave Schwartz and KING 5’s Chris Egan were there to record all the action. Here’s a look at how #TeamTEGNA covered these historical events – and what that means for your brand while advertising in Beijing.

Looking back at the Tokyo 2021 Sumer Olympic Games, there is a lot to be said about how consumption of the games changed from years prior. What does this mean for your brand as we approach the 2022 Winter Games in Beijing?

There’s a new hockey team in town, and they’re called the Seattle Kraken. What does this mean for a brand seeking to reach sports audiences? We talked to Locked On’s Ross Jackson, Erica Ayala and KING 5’s Frank Palino to find out.

From the Super Bowl to the Lightning’s chance to win back-to-back Stanley Cups, it’s been a busy year for 10 Tampa Bay News Anchor, Ryan Bass – he’s had a front-row seat to it all. Here’s what that means for your brand.

After an extra year of waiting, the Tokyo Olympics are less than a month away. Questions of “will the Olympics happen?” have turned into questions like, will Simone Biles attempt and land the Yurchenko double pike? Andrew Nieves, Insights Strategist at TEGNA, explains what that means for brand advertisers.

The Indianapolis 500 is more than just a race – it’s an entire month of festivities and celebrations. WTHR’s Christine Warren, Scott Hainey, and Dave Calabro are here to talk about WTHR’s role in “the greatest spectacle in racing.” 

Brands that are connected and showcased during the Olympics have historically seen significant ROI generated and elevated their brands to new heights.” TEGNA’s Matt Ginn, Director of Enterprise, shares how advertisers can take first place on 2021’s grandest showcase of the human spirit.

Ratings for the Men’s and Women’s March Madness tournaments were up across the board. Compared to 2019, Broadcasting +Cable says the men’s tournament saw “historical jumps” with Sweet Sixteen viewership up 12% with 12.9 million viewers across TBS and CBS. It’s the most-viewed Sweet Sixteen since 1993.  

Find out how Leah Steidl with By the Yard, a small Minnesota family-owned business that creates maintenance-free outdoor furniture from recycled milk jugs, generates results with quirky commercials and a great partnership with KARE 11.

How do you tell a story as big as the Tokyo Olympics? Scott Swan, News Anchor at WTHR in Indianapolis started with a trip to Tokyo while getting to know the places and the people that make it so special.