Connecting the Dots: How TEGNA Attribution Helps Measure Campaign ResultsTEGNA Attribution is the most complete broadcast and OTT attribution solution available today to help advertisers connect the dots between their campaigns and its results, allowing them to make better decisions on spending their ad dollars in the future, maximizing campaign outcomes.Read Be in good companyAttributionGood Results (Case Studies & Partnerships)OTT
A Virtual Tour of Tokyo to Inspire Your Brand’s Olympic CampaignIn a period where people around the globe are clamoring for the thrill of competitive sports once again, the Tokyo Olympic Games have become the most anticipated in recent memory. Join us for an immersive journey to Tokyo for an experience full of Japanese culture and tradition. Watch Sports
How The Rise in Telehealth Can Help Your Healthcare Brand Reach New & Existing Patients With a very health-conscious public, healthcare brands have a unique opportunity to leverage trends in telehealth, health insurance, and media consumption in order to connect with new and existing patients.Read Be in good companyHealth Care
Persevering Through the Pandemic: Checking Back In With Cleveland’s Hooley HouseThe pandemic changed everything overnight. Here’s how Hooley House, a restaurant and bar based in Cleveland, Ohio, used facts – not fear – to adapt to the changes and succeed during the pandemic.Watch Be in good company
Start Your Engines: What Brands Can Achieve With a Big Sporting Event Like the Indy 500Even with COVID-19 struggles, nothing can bring audiences together quite like sports. The Indianapolis 500 is an amazing, living, breathing example of just that, despite looking extremely different from years past. Watch Be in good companySports
4 Questions For Retail Marketers as Holiday Preparations Begin It’s more important than ever to understand how and when consumers are buying, their mindset, and what challenges you can help them overcome. Read Be in good companyHolidayRetail
Preparing to Cover Her 5th Games, TEGNA’s Cheryl Preheim Shares Her Favorite Olympic Memories From the 2012 Games in London to Tokyo in 2021, 11Alive weekday evening anchor Cheryl Preheim shares her favorite memories from covering the games throughout her career.Read Sports
By the Numbers: 3 Ways Olympic Advertising Wins Big In this installment of “Power of Inspiration,” we’re discussing how Olympic advertisers can reach a vast audience, make meaningful connections, and have a big impact leading up to and inside the upcoming Olympic Games.Read Sports
3 Keys for a Local Financial Brand’s SuccessThe pandemic has caused major financial struggles for many Americans. Financial service providers, however, are in a unique position to help ease stress and provide hope. How does a financial brand get connected to its audience? Learn the keys to success in this new COVID-19 reality.Read Be in good companyFinance
Road to Recovery: What the Travel Industry Needs to Know to Earn Considerations With TravelersAs consumers hit the road for summer stay-cations, what does the travel industry need to know? We’ve highlighted the best ways to rebound amid the COVID-19 pandemic.Read Be in good companyTravel & Tourism
