TEGNA’s Hometown MVP: Highlighting NFL Players’ Positive Impact on Local Communities NFL players, like Bucs’s LeSean McCoy and Washington’s Jonathan Allen, are a bedrock part of their communities. During the COVID-19 pandemic, many have been showing up off the field in ways fans are loving. Read Best Practice TipsCause MarketingCommunitySports
KING 5’s Chris Egan on What Makes TEGNA’s Olympic Coverage So SpecialFrom the 2016 Games in Rio to Tokyo in 2021, KING 5 Sports Reporter and Anchor Chris Egan shares his favorite memories from covering the Olympic Games throughout his career. Read Sports
How Google Won the 2020 Super Bowl with its Loretta AdLast year’s Super Bowl was won by Patrick Mahomes and the Kansas City Chiefs, but the real winner of the game is Google’s Loretta Ad. Watch Be in good companySports
How Financial Service Brands Build Brand Reputation and Acquire New Leads Through Local Media The coronavirus has changed the way consumers think about their money. The entire financial services industry has been affected. TEGNA’s experts share how your financial services brand can adapt to the changing landscape. Read Best Practice TipsFinance
TEGNA’s Dave Schwartz Shares His Favorite Olympic Memories From the 2014 Games in Sochi to Tokyo in 2021, KARE Sports Reporter and Anchor Dave Schwartz shares his favorite Olympic memories from throughout his career.Read Sports
Shipageddon: Is Your Business Ready for Procrastinating Online Shoppers This Holiday Season? With the surge of online shopping, parcel companies are dealing with an unexpected capacity shortage that will be further exacerbated by online holiday shopping. This may be good news for local businesses who can capture consumers shopping too late in the season to take advantage of online delivery. Read Best Practice TipsHolidayThought Leadership
How to Measure the Effectiveness of Your Brand’s Olympic Ad Campaign with TEGNA Attribution The upcoming Olympics present a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question.Read AttributionSports
The Inspiration of Beijing: How to Harness the Power of the Olympic GamesAs an advertiser with TEGNA, the Olympic Games in Beijing present three unique opportunities to reach a large and engaged audience with meaningful messages that can have a big impact on your brand’s ROI. Read AttributionSports
All News is Not Created Equal: The Advantages of LocalForget about fake news. A new study from IAB finds that advertising in trusted news sources – like WXIA in Atlanta – makes consumers trust and like brands more. WXIA’s Nancy Barre discusses why local news advertising is brand safe, increases trust, and drives consumers to action – and why this is excellent news for advertisers.Read Best Practice TipsBroadcastThought Leadership
Insights to Reach Customers as We Head into the Holiday SeasonAs we continue navigating a pandemic, the 2020 holiday season is poised to be a challenge. However, marketers and advertisers have a unique opportunity to connect with communities in a profound and meaningful way.Read Be in good companyHolidayTrend Time
