3 Big Announcements from TEGNA at IAB NewFronts
If 2020 taught us anything, it’s that more Americans are invested in their local community than ever before, creating a Local Renaissance. At the 2021 NewFronts, TEGNA leaders shared how brands can achieve local relevance at scale and build trusted relationships with consumers. John Vilade, Head of Sales at Premion, is one of those leaders showing off how brands can benefit from TEGNA’s …
TEGNA at IAB NewFronts: What We Learned About the Trusted Relationships & OTT
If 2020 taught us anything, it’s that more Americans are invested in their local community than ever before, creating a Local Renaissance. At the 2021 NewFronts, TEGNA leaders shared how brands can achieve local relevance at scale and build trusted relationships with consumers. John Vilade, Head of Sales at Premion, is one of those leaders showing off how brands can benefit from TEGNA’s …
TEGNA at IAB NewFronts: What to Expect in our New Partnership With Polk Automotive
“Forever and ever our clients have known that advertising works, but haven’t been entirely sure which exact tactics, targeting, and programs are driving which outcomes,” says Jessica Daigle, VP of Sales Intelligence at TEGNA. That’s where TEGNA Attribution comes into play. This first-to-market approach measures outcomes for TV and OTT using advanced closed-loop attribution to …
