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    • Streaming TV AdvertisingAdvertisers are offered a brand-safe, fraud-free environment to reach valuable TEGNA audiences at home and across the country.
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    • Live SportsProviding a dynamic platform for fans and brands alike to connect with the energy and excitement of live sports.
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    • DigitalOur native content solutions amplify your message across a wide network of brand-safe publishing partners to achieve maximum reach and buzz.
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    • AttributionProviding deep insights to prove the value of linear and streaming campaigns by collecting real-time data for TV and streaming shows and their accompanying advertisements.
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Advertising Insights & Marketing Strategies

Explore expert advertising insights, marketing trends, and proven strategies to help your business grow. Discover actionable tips for broadcast TV, streaming, digital advertising, sports marketing, and audience engagement with TEGNA.

#TeachersCan-A-Thon Aims to Raise $1.5M for Texas Teachers  image

#TeachersCan-A-Thon Aims to Raise $1.5M for Texas Teachers 

Teachers in Texas have had a challenging year. They’ve navigated in-person and online learning in the middle of a pandemic. On top of that, a 2020 study found that teachers, even in the era of distance learning, are spending $745 of their own money a year on supplies for their classrooms.  

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Be in good companyCause MarketingEducation
How Healthcare Brands Can Reach New Audiences with Broadcast, OTT and TEGNA Attribution image

How Healthcare Brands Can Reach New Audiences with Broadcast, OTT and TEGNA Attribution

As vaccines roll out across the country, research from the CDC found that 90% of patients say that as the pandemic eases, they will seek healthcare services they delayed in 2020. What does this mean for your health care brand?  

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Be in good companyBroadcastHealth CareOTT
CBS News 8 Joins the Fight Against Climate Change with Earth Week image

CBS News 8 Joins the Fight Against Climate Change with Earth Week

California has been the epicenter of climate change for years, and San Diego is just one city seeing its devastating effects. At CBS News 8, they’ve made it a mission to educate its viewers on the small steps we can all take to do our part in the fight against climate change.  

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Be in good companyBroadcastCause Marketing
March Madness Rebounds as Viewership hits 'Historical Jumps' image

March Madness Rebounds as Viewership hits ‘Historical Jumps’

Ratings for the Men’s and Women’s March Madness tournaments were up across the board. Compared to 2019, Broadcasting +Cable says the men’s tournament saw “historical jumps” with Sweet Sixteen viewership up 12% with 12.9 million viewers across TBS and CBS. It’s the most-viewed Sweet Sixteen since 1993.  

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Be in good companySports
Good Work: How By The Yard Generates Results with Quirky Commercials image

Good Work: How By The Yard Generates Results with Quirky Commercials

Find out how Leah Steidl with By the Yard, a small Minnesota family-owned business that creates maintenance-free outdoor furniture from recycled milk jugs, generates results with quirky commercials and a great partnership with KARE 11.

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Good Work Videos: Success StoriesGood Results (Case Studies & Partnerships)Sports
Getting to Know Tokyo with Scott Swan of WTHR in Indianapolis image

Getting to Know Tokyo with Scott Swan of WTHR in Indianapolis

How do you tell a story as big as the Tokyo Olympics? Scott Swan, News Anchor at WTHR in Indianapolis started with a trip to Tokyo while getting to know the places and the people that make it so special. 

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Good PeopleSports
How Local Broadcast, OTT & Digital Marketing Strategies Can Help Home Improvement Brands image

How Local Broadcast, OTT & Digital Marketing Strategies Can Help Home Improvement Brands

The home improvement boom of 2020 isn’t quite over just yet. According to recent research from Houzz, nine in 10 homeowners plan to make a post-pandemic renovation. From transforming outdoor spaces to remodeling the master bathroom, consumers are still heavily focused on home improvement.    

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Best Practice TipsHome Services
KGW Great Food Drive Fights Back Against Hunger in Oregon image

KGW Great Food Drive Fights Back Against Hunger in Oregon

This year in support of the Oregon Food Bank, sponsors like Pacific Foods, Rivermark Community Credit Union, and local Toyota Dealers are matching donations in an effort to collect 1.5 million pounds of food to be distributed to its network of 21 regional food banks and 1,400 food assistance sites across Oregon and Clark County, Washington.  

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Be in good companyCause MarketingCommunity
TEGNA to Share New Insights at IAB’s NewFronts   image

TEGNA to Share New Insights at IAB’s NewFronts  

The Interactive Advertising Bureau’s annual NewFronts are a signature event in digital advertising. This year, TEGNA will be featured among a select group of presenters sharing powerful insights about local media in the digital age. What does this mean for your brand? Here are three things you need to know.  

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Be in good company
Looking Back on the Good Things That Came From a Not-So-Good Year image

Looking Back on the Good Things That Came From a Not-So-Good Year

Kate Kalan, Account Manager, and Media Strategist at KARE 11, shares the good things that came from being in good company in a not-so-good year. 

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Thought Leadership

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Sports

A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities  image
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
Why is Sports Marketing Important? 5 Benefits + Tips image
Why is Sports Marketing Important? 5 Benefits + Tips
Why is Sports Marketing Important? 5 Benefits + Tips
A Slam Dunk Guide to WNBA Advertising image
A Slam Dunk Guide to WNBA Advertising
A Slam Dunk Guide to WNBA Advertising
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?   image
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?  
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?  

OTT

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow image
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
CTV spending is accelerating — and advertiser expectations are rising. image
CTV spending is accelerating — and advertiser expectations are rising.
CTV spending is accelerating — and advertiser expectations are rising.
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.

Digital

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
CTV spending is accelerating — and advertiser expectations are rising. image
CTV spending is accelerating — and advertiser expectations are rising.
CTV spending is accelerating — and advertiser expectations are rising.
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.
How TEGNA Helps Advertisers Hit Their Target Digital Audiences  image
How TEGNA Helps Advertisers Hit Their Target Digital Audiences 
How TEGNA Helps Advertisers Hit Their Target Digital Audiences 

Broadcast

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.
4th of July Marketing: Tips for Great Campaigns + Examples image
4th of July Marketing: Tips for Great Campaigns + Examples
4th of July Marketing: Tips for Great Campaigns + Examples
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities  image
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 

Good Work Videos: Success Stories

Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council image
Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council
Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences image
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences
Good Work: TEGNA Cuts Through the Clutter for<br>1-800-GOT-JUNK with Mayblack Media Consulting image
Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting
Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting
Good Work: Building Great Results with iRestore & KSDK image
Good Work: Building Great Results with iRestore & KSDK
Good Work: Building Great Results with iRestore & KSDK
TEGNA Advertise
TEGNA Inc. is a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST), operating independently of Nexstar consistent with the “Hold Separate Order” issued by the United States District Court for the Eastern District of California on April 17, 2026. TEGNA is a multiplatform media company operating 64 local television stations in 51 U.S. markets, and hundreds of websites, mobile and Connected TV (CTV) apps, and Premion, a leading Connected TV and Over-the-Top (OTT) advertising platform.
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