OTT

With nearly 2/3 of consumers planning to purchase their next vehicle over the next two years, the opportunity for car dealerships to capture future consumer demand is massive. With broadcast TV, streaming, and digital advertising options available with TEGNA, you’ll have plenty of valuable ways to stay top of mind among your customers and prospects, make meaningful connections with those who have purchase intent, and drive direct business results throughout the customer journey.

Any optometrist knows the importance of having good vision … and being visible in the local community. After all, you can’t provide the best care for vision problems, eye injuries, and ocular diseases if nobody knows about your practice. That’s where marketing and advertising come into play, but that world can sometimes be a bit fuzzy to look at. How do I bring in new patients? Where do I advertise? What should the message be? What do these patients need the most?

Creating successful ads is easier than you think. Impress your target audience with 5 tips for building strong and effective TV ads.

Linear TV and streaming advertising work together to create successful, high-performing campaigns. Here are 7 advantages of a cross-platform strategy.

Pop Quiz: When do parents and students plan to start their back-to-school shopping? It’s time to hit the books and learn the answers with TEGNA’s Back-to-School insights for 2023.  

Advertising locally enables small businesses to build brand awareness, generate sales, and create community connections. Here are ten tips to achieve local advertising success. 

Team TEGNA is keeping our advertising partners in good company from coast to coast, with audiences as diverse as the communities we serve. This TEGNA Station Spotlight looks like 12NewsNow in Beaufort, Texas, and their commitment to telling stories of the people working every day to keep the Power City rolling, from the spot welders and forklift drivers to the engineers, contractors, and chemists.  

As we quickly approach 2023, what new marketing tactics will your brand be testing? What tactics should you red-light, and which ones should you green-light? As the saying goes, the only constant in life is change, and we’re offering tips to help your brand accelerate growth in the new year. 

It’s fair to say that everyone loves tacos, so the challenge for Laura Purser and Nikki Rasmussen at Fuzzy’s Taco Shop isn’t to find people who love tacos – it’s to find loyal customers who love Fuzzy’s tacos and will keep coming back for more. Here’s how TEGNA’s WFAA and Account Executive Shannon Dawson helped them reach this goal.

Speaking at a recent MediaPost panel on OTT Streaming and the advertising dollars it generates, TEGNA’s Chris Fehrmann, VP of Digital Products, details how our OTT+ apps on Roku and FireTV are giving our partners the chance to reach new viewers and add increased frequency, providing tremendous value to their media plans.