Thought Leadership

In today’s competitive business landscape, advertising locally is crucial to any brand’s marketing strategy. Choosing the proper local media channels is essential to effectively promote your products or services to a local audience. In this guide, we’ll explore local media, how to advertise locally, industries that benefit from it, various local media advertising options, successful local media campaigns, and the importance of creating a cross-platform strategy. 

Diving into the world of TV advertising doesn’t need to be complicated or intimidating. We’ve enlisted the help of industry experts at TEGNA to illustrate the benefits a brand can see with TV advertising and dispel some common myths and concerns in The Ultimate Guide to TV Advertising! Thanks to our experts Jeff Beacham, Steve Chase, Bryan Goldmark, Susan Marley, Julie Mecklenburg, Dan Meyers, Dave Neway, Frank Pallino, Wes Rodda, Pat Sullivan, WGRZ, WUSA, WTSP, Locked On Podcast Network, KING, KUSA, and TEGNA.

As Creative Director at TEGNA’s Design Tank, Brian Kintz knows what goes into making beautiful TV ads with a strong message and, better yet, driving results. Here are his best practice tips to help your brand create the best and most effective TV ads ever. 

Have you seen the new Super Mario Brothers movie yet? If not, be prepared for a spoiler: Not only do they save the world, but they can teach us a lesson or two on the importance of TV advertising.  

Like most healthcare consumers surveyed in Checking the Pulse of Today’s Healthcare Consumer, Swapna Podlich, Director of Product Marketing at TEGNA, is ready to return to in-person appointments. She’s also ready to help your healthcare brand alleviate patient pain points with prescriptive recommendations to connect with new patients and reconnect with existing patients. Here are her five remedies for healthcare brands as so many Americans return to in-person appointments

When it comes to marketing your healthcare brand, there’s one thing we at TEGNA have 20/20 vision on: practices of all shapes and sizes must really understand healthcare consumers’ attitudes, behaviors, and pain points to bring them to your brand for care and make them say “ah.”  

With more than 113 million viewers tuning into Super Bowl LVII, TEGNA’s SVP Tim Fagan, and Senior Manager of Consumer Insights Tom Charno are sharing what we can learn from this massive audience, the emotional nature of the ads, and how brands can turn these takeaways into results for their bottom line.  

For two weeks, Phoenix becomes the center of the athletic universe, hosting Super Bowl LVII and the WM Phoenix Open. Michael Ogaz of TEGNA’s 12News discusses theopportunities for brands. Learn more.

When you have a good understanding of who your target audience is, you’ll be able to reach them more effectively. Katie Yape, Product Manager at TEGNA, is here to share her tips and tricks for finding and reaching an ideal audience using our first-party data solution, TEGNA AudienceOne.

The new year is the perfect time to refresh your business’s marketing plan. Nancy Barre, Local Sales Manager at 11Alive, is sharing six quick tips to help business owners take their marketing campaigns above and beyond in 2023 – and how Team TEGNA can help you accomplish the goals you set.