Cause Marketing

Consumers take comfort in knowing that a portion of their dollars spent will go towards making the world a better place. Here are a few ideas of programs and events that your brand can align with to strengthen community, promote self-care and drive revenue.

In partnering with the Urban League of Knoxville, TEGNA’s WBIR 10News helped to supply more than 3,000 children with back-to-school supplies and loads of confidence as they head back to class. WBIR’s Marketing Director, Sarah Webster, explains why this type of cause marketing is so valuable for the kids in the community and for brands looking to amplify their social responsibility efforts and make a difference. 

Today’s consumers are looking for more than just the best price. The number of cause-driven consumers is constantly rising, and cause marketing is helping to drive purchase decisions for today’s consumers.

Electric cars aren’t just an effective way to help reduce our carbon footprint, they’re also fast and affordable! Watch the video below as KGW and OnPoint Community Credit Union race to see who is faster – all in the name of helping save the planet.

Teachers in Texas have had a challenging year. They’ve navigated in-person and online learning in the middle of a pandemic. On top of that, a 2020 study found that teachers, even in the era of distance learning, are spending $745 of their own money a year on supplies for their classrooms.  

California has been the epicenter of climate change for years, and San Diego is just one city seeing its devastating effects. At CBS News 8, they’ve made it a mission to educate its viewers on the small steps we can all take to do our part in the fight against climate change.  

This year in support of the Oregon Food Bank, sponsors like Pacific Foods, Rivermark Community Credit Union, and local Toyota Dealers are matching donations in an effort to collect 1.5 million pounds of food to be distributed to its network of 21 regional food banks and 1,400 food assistance sites across Oregon and Clark County, Washington.  

NFL players, like Bucs’s LeSean McCoy and Washington’s Jonathan Allen, are a bedrock part of their communities. During the COVID-19 pandemic, many have been showing up off the field in ways fans are loving.   

With the spread of COVID-19, supporting your local community has never been more important. Here are a few ways your brand help locally and meet your customers on the other side when the smoke clears.

For retailers and B2B businesses alike, getting behind a worthy cause, such as raising money for natural disaster relief or creating a scholarship fund, can be a win-win for the consumer and the brand.