Insights

Created by American Express in 2010 and celebrated on November 25 this year, the day encourages consumers to shop locally while looking for unique, one-of-a-kind, and thoughtful gifts for loved ones during the holiday season. Here’s what that means for your small business.

The sacrifices made by those who serve our country should never be forgotten. Dignity Memorial teamed up with TEGNA stations across the country to honor our veterans and military heroes to help send the message that there is no greater honor than helping to remember a life lived.  

Small Business Saturday aims to make a big difference for smaller, local businesses during the holiday season. Learn how event targeting can drive advertising ROI. 

Destination marketing can elevate your destination and boost visibility. Read our guide to understand how you can add value through a well-crafted campaign.

Big holidays are on the way, from Halloween to New Year’s Eve. Is your brand ready? Here are three ways your brand can stand out and reach hundreds of holiday shoppers this year.

Who says procrastinators never prosper? Here are 6 quick and easy tactics you can take on in the last few weeks before the holidays to reach last-minute shoppers. 

This holiday season, a strong digital strategy will be a must-have. TEGNA’s digital platforms offer an opportunity to meet consumers wherever they are online, especially while researching gift ideas. Katie Yape, Product Manager, explains how TEGNA’s digital products can help your brand reach its holiday goals.

Can your brand benefit from leaning into viral moments? Aligning advertising with local news and viral moments can be a powerful strategy to connect with your audience, increase brand visibility, and stay relevant in a rapidly changing digital landscape.  

An increase in hotel bookings means a boost in revenue. Learn 5 marketing tactics to support a successful hotel advertising strategy. Read more.

Looking to craft the perfect tourism marketing campaign? Read through our helpful tips and tactics to successfully promote your tourism business.

A local marketing strategy is key to holiday marketing, especially as millions of Americans turn to their local TV stations for guidance on everything from buying the best gifts at the best price, decorating their homes for family gatherings, recipe ideas, and which holiday activities to attend. This guide can help put your brand front and center as you help them navigate this wonderful but hectic time of year.

As consumers increasingly prioritize travel, it’s important to understand what matters to them. With concerns about inflation and the emphasis on relaxation, travel brands can better connect with audiences through tailored messaging across channels.

This Halloween, marketing and advertising your brand with seasonal nostalgia may be the trick to help your brand treat new and loyal customers alike.

Halloween presents a unique chance for growing brands to connect with local audiences on a bewitching level. Whether you’re a seasoned brand looking to resurrect your approach or a newcomer eager to make a hauntingly memorable debut, this is the season to embrace the spine-chilling spirit and give your campaigns a ghoulish makeover.  

Luring and retaining guests entails more than providing comfortable lodgings and breathtaking vistas in the fast-paced and competitive hospitality landscape. If you want to increase bookings, a digital marketing strategy can help show off your resort’s distinctive appeal, resonate with your desired audience, and get heads in beds.

The key to influencing audiences now resides in a brand’s skill of crafting advertisements that distinguish themselves from the masses, grab attention, and ultimately drive clicks. TEGNA’s Katie Yape, an expert in the dynamic field of digital advertising, is here to offer her tips to win the battle for consumer attention, and ultimately, capture clicks to increase ROI.