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It’s the first day of Spring, and to honor the occasion, we’re highlighting the amazing weather teams at WTHR in Indianapolis, WHAS in Louisville, and WXIA in Atlanta – and what their forecasts mean for your brand advertising.

From garden to kitchen, bathroom to bedroom, windows to doors, and everything in-between, how can your home services brand connect to an audience that is spring cleaning? Here are a few ideas to reach audiences looking to spruce up their homes.

The weather can literally brighten your day, shift plans, dampen spirits, or even pull a community together in the aftermath of its wrath.​ Watching weather reports is a daily ritual and an essential factor in our decisions. When it comes to your brand, being part of the local weather forecast can create an optimal climate for contextually relevant brand messaging. ​That’s where TEGNA can help make it rain. 

Partnering with #TeamTEGNA is like having friends and neighbors that have your best interest at heart. Striving to serve the greater good of our communities, we ensure that businesses like Audi Wilsonville are growing and thriving with our end-to-end marketing solutions. But don’t take our word for it. Here’s what a handful of our partners – Traci Sanchez, Tim Miller, Rodney Goodie, and Josh Kampmann – have to say about working with TEGNA’s local stations like WATN.

In celebrating Women’s History month, we’re shining the spotlight on TEGNA’s WLTX’s Dari Strickland, her commitment to providing trustworthy journalism, dedication to community service, and what that means for brands that advertise with WLTX and TEGNA affiliates.  

Being a working woman in 1953 was virtually unheard of. Unless, of course, you were Georgia Davidson. As the founder of KTVB in Idaho, Davidson leaves behind a legacy of community service through trustworthy journalism and paved the way for several female leaders at the station, including Jessica Hagan, Kate Morris, Kristi Edmunds, Lisa Chavez, and Traci Liew. Join us in celebrating Women’s History Month by honoring Davidson’s legacy as a trailblazer, and learn what her legacy means for TEGNA’s advertising partners.

Every brand is running plays to reach millennials and Gen Z these days. But the popularity of the new movie ‘80 for Brady’ underlines how advertisers can’t forget about the Boomers and Gen X when it comes to their marketing strategies. 

From coast to coast, Team TEGNA is invested in providing our advertising partners in good company with audiences as diverse as the communities we serve. This TEGNA Station Spotlight looks like WBIR / 10News in Knoxville, Tennessee, and their commitment to telling community stories to inspire hope and make each and every day, a little bit better than the day before.  

Team TEGNA is keeping our advertising partners in good company from coast to coast, with audiences as diverse as the communities we serve. This TEGNA Station Spotlight looks like 12NewsNow in Beaufort, Texas, and their commitment to telling stories of the people working every day to keep the Power City rolling, from the spot welders and forklift drivers to the engineers, contractors, and chemists.  

With a pivot from radio to TV, 1-800-GOT-JUNK was able to expand its footprint and help more homes than ever clean out their houses, especially during the early days of the pandemic. Watch as Kirk Black of Mayblack Media Consulting explains how his client uses TEGNA stations across the country to generate leads and deliver incredibly positive results. 

This holiday season, TEGNA is giving thanks for all the audiences who came to us for trusted content online, on mobile and on streaming. Happy holidays from all your friends on #TeamTEGNA.

“Since partnering with KSDK, we’ve seen tremendous success. We’ve seen our stock rise in the local community as far as recognition, and customers feeling a little more at ease when dealing with somebody they’ve recognized and seen on TV,” says Kirk Kupsky, Owner of iRestore in St. Louis.

What’s your brand’s purpose? How can it help you create deeper connections with your customers, building trust and loyalty? This week’s Trend Time has all the insights you need to communicate your brand’s commitment to social causes, and grow revenue in the process.  

It’s fair to say that everyone loves tacos, so the challenge for Laura Purser and Nikki Rasmussen at Fuzzy’s Taco Shop isn’t to find people who love tacos – it’s to find loyal customers who love Fuzzy’s tacos and will keep coming back for more. Here’s how TEGNA’s WFAA and Account Executive Shannon Dawson helped them reach this goal.

Supply chain issues. Gas prices. Inflation. It’s no secret that many Americans are not optimistic about their financial situation in 2022. Luckily, financial brands are able to help ease some of these worries by helping consumers create a financial plan. Here’s what brands need to know.