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    • Streaming TV AdvertisingAdvertisers are offered a brand-safe, fraud-free environment to reach valuable TEGNA audiences at home and across the country.
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Advertising Insights & Marketing Strategies

Explore expert advertising insights, marketing trends, and proven strategies to help your business grow. Discover actionable tips for broadcast TV, streaming, digital advertising, sports marketing, and audience engagement with TEGNA.

3 Successful Examples of Dental Ads image

3 Successful Examples of Dental Ads

TV advertising remains one of the top ways dental brands can generate business and should always be considered when putting together a great media plan.

April 20, 2023
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Best Practice TipsBroadcastHealth CareTEGNA's Marketing Solutions
WFAA Advertising Turns Frowns Upside Down for FastNewSmile image

WFAA Advertising Turns Frowns Upside Down for FastNewSmile

“Good Morning Texas; it’s like hitting the jackpot. Our office phones go absolutely insane, which is exactly what we want to hear,” says Almasri. “During consultations, I’ll ask new patients how they heard about us. They’ll say something like, “I saw your interview on Good Morning Texas a year ago, and I’ve been following you since.” 

April 20, 2023
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BroadcastHealth CareVideo
The Ultimate Guide to Hospital Advertising & Marketing image

The Ultimate Guide to Hospital Advertising & Marketing

TV advertising is one of the most-effective ways a healthcare provider can build brand awareness, attract patients, generate trust, and should always be considered when media planning. Our Ultimate Guide to Hospital Advertising can help hospitals of all shapes and sizes understand healthcare consumers’ attitudes, expectations, behaviors, and pain points to win their hearts and minds.

April 13, 2023
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Be in good companyBest Practice TipsBroadcastHealth Care
TEGNA Station Spotlight: WZZM Helps Viewers Survive the Financial Squeeze image

TEGNA Station Spotlight: WZZM Helps Viewers Survive the Financial Squeeze

Financial stress abounds. Between high prices at the pump, skyrocketing grocery bills, and rising housing costs, TEGNA’s WZZM in Grand Rapids, Michigan, is on your side. Surviving the Squeeze is a segment that shares money-saving tips and tricks to help keep you, your family, and your pets happy and healthy. What does this mean for your financial brand? There’s an opportunity to align with our trusted content and help consumers ease financial stress.

April 13, 2023
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Station SpotlightBest Practice TipsBroadcastFinanceVideo
E-Book: Checking the Pulse of Today's Healthcare Consumer image

E-Book: Checking the Pulse of Today’s Healthcare Consumer

April 11, 2023
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Be in good company
Checking the Pulse of Today’s Healthcare Consumer: 5 Prescriptions to Ease Patient Pain Points with Marketing  image

Checking the Pulse of Today’s Healthcare Consumer: 5 Prescriptions to Ease Patient Pain Points with Marketing 

Like most healthcare consumers surveyed in Checking the Pulse of Today’s Healthcare Consumer, Swapna Podlich, Director of Product Marketing at TEGNA, is ready to return to in-person appointments. She’s also ready to help your healthcare brand alleviate patient pain points with prescriptive recommendations to connect with new patients and reconnect with existing patients. Here are her five remedies for healthcare brands as so many Americans return to in-person appointments

April 11, 2023
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Be in good companyBest Practice TipsHealth CareThought Leadership
Checking the Pulse of Today’s Healthcare Consumer: 5 Marketing Takeaways image

Checking the Pulse of Today’s Healthcare Consumer: 5 Marketing Takeaways

When it comes to marketing your healthcare brand, there’s one thing we at TEGNA have 20/20 vision on: practices of all shapes and sizes must really understand healthcare consumers’ attitudes, behaviors, and pain points to bring them to your brand for care and make them say “ah.”  

April 11, 2023
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Best Practice TipsBroadcastHealth CareThought Leadership
10 Marketing Ideas For Your Home Remodeling Business image

10 Marketing Ideas For Your Home Remodeling Business

The home is now more than a home. It’s a space to work, a classroom, an entertainment space, and a place to relax. This sentiment is leading to inspiration for new home projects, tackling neglected jobs, and finding any good excuse to get off the couch. 

April 7, 2023
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BroadcastHome Services
TEGNA AudienceOne: A First-Party Data Audience Targeting Solution image

TEGNA AudienceOne: A First-Party Data Audience Targeting Solution

At TEGNA, we see the industry’s move away from third-party cookies as an opportunity to innovate. We want to introduce you to TEGNA AudienceOne, a new solution to help our advertising partners tap into the power of our first-party audience data to help reach valuable target audiences for your product or services.

April 7, 2023
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TEGNA AudienceOneDigitalVideo
Plumber Advertising: 10 Ideas and Tips image

Plumber Advertising: 10 Ideas and Tips

April showers bring May flowers, but you’re looking at a swamp if the rain isn’t draining. That’s where your plumbing business comes in. You have all the tools to help your service area, but how do you connect with audiences to let them know you’re the main line for the job? 

April 5, 2023
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Best Practice TipsHome Services

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Sports

A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities  image
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
Why is Sports Marketing Important? 5 Benefits + Tips image
Why is Sports Marketing Important? 5 Benefits + Tips
Why is Sports Marketing Important? 5 Benefits + Tips
A Slam Dunk Guide to WNBA Advertising image
A Slam Dunk Guide to WNBA Advertising
A Slam Dunk Guide to WNBA Advertising
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?   image
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?  
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?  

OTT

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow image
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
CTV spending is accelerating — and advertiser expectations are rising. image
CTV spending is accelerating — and advertiser expectations are rising.
CTV spending is accelerating — and advertiser expectations are rising.
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.

Digital

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
CTV spending is accelerating — and advertiser expectations are rising. image
CTV spending is accelerating — and advertiser expectations are rising.
CTV spending is accelerating — and advertiser expectations are rising.
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.
How TEGNA Helps Advertisers Hit Their Target Digital Audiences  image
How TEGNA Helps Advertisers Hit Their Target Digital Audiences 
How TEGNA Helps Advertisers Hit Their Target Digital Audiences 

Broadcast

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.
4th of July Marketing: Tips for Great Campaigns + Examples image
4th of July Marketing: Tips for Great Campaigns + Examples
4th of July Marketing: Tips for Great Campaigns + Examples
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities  image
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 

Good Work Videos: Success Stories

Good Work: TEGNA Cuts Through the Clutter for<br>1-800-GOT-JUNK with Mayblack Media Consulting image
Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting
Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting
Good Work: Driving Great Results with Honda of Seattle and KING5  image
Good Work: Driving Great Results with Honda of Seattle and KING5 
Good Work: Driving Great Results with Honda of Seattle and KING5 
Year in Review: A Year of Good Partnerships with Great Results image
Year in Review: A Year of Good Partnerships with Great Results
Year in Review: A Year of Good Partnerships with Great Results
TEGNA Advertise
TEGNA Inc. is a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST), operating independently of Nexstar consistent with the “Hold Separate Order” issued by the United States District Court for the Eastern District of California on April 17, 2026. TEGNA is a multiplatform media company operating 64 local television stations in 51 U.S. markets, and hundreds of websites, mobile and Connected TV (CTV) apps, and Premion, a leading Connected TV and Over-the-Top (OTT) advertising platform.
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