Celebrating Women’s History Month with Nancy Barre, Local Sales Manager at 11Alive
“I recognize how fortunate I am to be a woman with a voice and the freedom to make choices for myself. The cracks in the glass ceiling are real and I’ve watched some amazing women forge pathways to allow themselves and all who come behind to continue in their footsteps. Women’s History Month is a time to reflect, to share our personal stories into the collective female history, and to mentor young women (and men) to keep creating those paths.”
A Seat at the Table: How WLTX & JP Holley Funeral Home Celebrated Black History Month
This year for Black History Month, JP Holley Funeral Home, a Black-owned business, aligned with WLTX’s A Seat at the Table, a program amplifying and celebrating Black voices affecting change in the community. Find out how this partnership is leading to a greater understanding of why diversity, inclusion, and representation matter.
Super Bowl LVI Scores Touchdown for Linear & Streaming Audiences
When the content is a must-watch, audiences will show up in a big way. Super Bowl LVI starring the Rams and Bengals ran past expectations to become the most-watched show on Linear TV in five years. But the good news for advertisers is that the big game’s ads delivered 106 million viewers, and 4.39 billion verified household ad impressions. Read on for more numbers from Super Bowl LVI.
Trend Time: Making Sense of Tax Refunds in 2022
While financial needs can vary when it comes to spending, consumers value an expert opinion. Advertising with TEGNA is an investment in your financial brand that can help consumers make cents of their tax refunds. Visit TEGNA.com/advertise to learn how we can help grow your brand with a variety of solutions.
Could Advertising During March Madness be a Slam Dunk for Your Brand?
“Advertising around March Madness reaffirms a brand’s place in the community,” says Dave Neway, VP of Ad Sales Marketing at TEGNA. “The tournament offers advertisers a lot of frequency and exposure to a valuable audience, and by aligning with the unique content opportunities that TEGNA offers, your brand has an opportunity to be the talk of the town.”
Jeff Ruby’s Steakhouse Helps Celebrate a Special Great Day Live Engagement
Love is in the air at WHAS 11’s Great Day Live! Looking to inspire more Valentine’s Day celebrations in Louisville, Jeff Ruby’s Steakhouse teamed up with hosts Eric King and Claudia Coffey to celebrate a special GDL engagement!
Good Work: Roaring Results With KUSA & The Wild Animal Sanctuary
With a mission to save wild and exotic animals from being euthanized and give them a lifelong home, The Wild Animal Sanctuary in Colorado, turned to Denver’s 9News to help create awareness and increase donations to help animals in need.
Celebrating Black History Month with Team TEGNA’s Best
At TEGNA, we are proud of our diverse and inclusive culture, where all employees are encouraged to be their authentic selves. For Black History Month, we’re celebrating Team TEGNA and their to enhance awareness and accountability in diversity issues, and facilitate the company’s racial diversity and inclusion employee working group.
TEGNA Named Winner of Digiday’s Greater Good Awards for COVID Response Efforts
We are thrilled to announce TEGNA has been named a winner of Digiday’s Greater Good Award for our COVID-19 response efforts. The award recognizes our excellence in social impact and reinforces our dedication to service while validating our expertise in the social good space – a driving factor in consumer decision-making today.
3 Ways to Go for Olympic Gold with #TeamTEGNA
The Olympics are big, and brands can benefit by aligning with some of the most historic and inspirational moments in sports. Here are three best practices for Olympic campaigns from the award-winning experts on #TeamTEGNA.
How 5 On Your Side Supports Mental Health with Behavioral Health Response
Looking to help those struggling with mental health issues in the local community, TEGNA’s Ava Ehrlich at KDSK spearheaded a partnership with Behavioral Health Response that helped so many people in the community.
Feeling Good in 2022: A Look at the Health-Conscious Consumer
A new year means new goals for brands and consumers alike – and nearly half of the US population will put a big emphasis on health and wellness in 2022. For brands looking to reach a health-conscious audience, here are insights to consider.
Will 2022 Mark the Birth of the Post-Pandemic Advertising Age? 8 Marketing Predictions for the Year to Come
In looking forward to the year ahead, TEGNA’s Dave Neway predicts that 2022 will usher in a new era in advertising typified by increased consumer control and privacy, new habits and routines, continued collaboration between man and machine, and boundless opportunities to delight consumers at every turn.
Any Form of Certainty in an Uncertain Environment is a Competitive Advantage
As TEGNA’s Vice President of Marketing, Meredith Conte has spoken with hundreds of our partners. As the close of 2021 draws near, she reflects on key learnings tied to data, streaming, the labor market, and the all-important trust factor.
Magical Moments Covered by Team TEGNA & What It Means for Your Brand
It was only four years ago when Team USA’s women were the top headlines in PeyongChang – and KARE 11’s Dave Schwartz and KING 5’s Chris Egan were there to record all the action. Here’s a look at how #TeamTEGNA covered these historical events – and what that means for your brand while advertising in Beijing.