See why TV & OTT ad campaigns with TEGNA have never been more influential, effective, or important in the political spectrum.
For National Hug a Newsperson Day, we’ve got great news for local companies who want to advertise with their local TEGNA news station.
Whether your business is a local grocery store, a regional auto dealership, or a major university, with Nielsen’s latest insights, it’s clear that advertisers need to consider running cross-platform campaigns with TV, OTT, and digital advertising.
For advertisers, ad-supported Connected TV (CTV) offers a highly valuable proposition: a brand-safe and fraud-free environment to reach desired audiences across a broad or niche demo range.
The skyrocketing growth of streaming audiences demands content producers embrace new formats and types of video – especially as Americans spend nearly 8 billion hours per month consuming content on connected TV devices.
To prove the value of their spend, marketers need to better understand how data-driven, audience-based campaigns can drive sales, awareness, and purchase intent.
Who buys your products? Who uses your services? How well do you know your customers? For ‘Get to Know Your Customers Day,’ we’re showing off a few ways you can get to know your people – from brand new prospects to loyal, repeat customers.
What will be big in 2019? All year we’ve been following all the hot marketing trends, and we have some predictions ourselves. Here are the marketing trends we are keeping our eyes on in 2019.
Our video experts are sharing a few big ideas and best practices for digital video that can help achieve a wide range number of marketing objectives, from brand positioning to product promotion during the Super Bowl and NFL Playoffs.
The importance of TV hasn’t changed. The speakers at Gabbcon’s TV is Changing, TV’s Importance is Not panel shared insights on media buying strategies, measurement, frequency capping and ad fraud in an increasingly fragmented OTT environment.
Whether your business is a grocery chain focused on a local neighborhood or a regional automotive, with Nielsen’s insights, it’s clear that advertisers need to consider an integrated approach to TV and OTT advertising.
Could geofencing be the biggest marketing trend in 2019? It certainly is creating a lot of buzz in the burger business, and now, Burger King and McDonald’s have beef.
Who says procrastinators never prosper? Here are 5 quick and easy tactics you can take on in the last few weeks before the holidays to reach last-minute shoppers.
A new study shows that more and more TV viewers aren’t just watching TV – they’re also on other devices simultaneously. Are these evolving habits hurting or helping your advertising efforts?
In the CTV era, savvy marketers are rethinking their approach to reaching their target consumer. We’ve entered the age of “appointment advertising,” where the appointment is with the audience, whenever they’re watching.
Small Business Saturday aims to make a big difference during the holiday season for smaller, local businesses within a community.
