New Nielsen Study Illustrates the Importance of Cross-Platform Campaigns with Linear, OTT, and Digital
Whether your business is a local grocery store, a regional auto dealership, or a major university, with Nielsen’s latest insights, it’s clear that advertisers need to consider running cross-platform campaigns with TV, OTT, and digital advertising.
4 Ways to Get to Know Your Customers Better
Who buys your products? Who uses your services? How well do you know your customers? For ‘Get to Know Your Customers Day,’ we’re showing off a few ways you can get to know your people – from brand new prospects to loyal, repeat customers.
Digital Video + The Super Bowl: Best Practices for the Big Game
Our video experts are sharing a few big ideas and best practices for digital video that can help achieve a wide range number of marketing objectives, from brand positioning to product promotion during the Super Bowl and NFL Playoffs.
TV is Changing, TV’s Importance is Not
The importance of TV hasn’t changed. The speakers at Gabbcon’s TV is Changing, TV’s Importance is Not panel shared insights on media buying strategies, measurement, frequency capping and ad fraud in an increasingly fragmented OTT environment.
New Nielsen Study Underlines Importance of Linear & OTT Combined
Whether your business is a grocery chain focused on a local neighborhood or a regional automotive, with Nielsen’s insights, it’s clear that advertisers need to consider an integrated approach to TV and OTT advertising.
Why An Appointment Advertising Mindset Is Needed For Connected TV
In the CTV era, savvy marketers are rethinking their approach to reaching their target consumer. We’ve entered the age of “appointment advertising,” where the appointment is with the audience, whenever they’re watching.