Insights

A new year means new goals for brands and consumers alike – and nearly half of the US population will put a big emphasis on health and wellness in 2022. For brands looking to reach a health-conscious audience, here are insights to consider. 

In looking forward to the year ahead, TEGNA’s Dave Neway predicts that 2022 will usher in a new era in advertising typified by increased consumer control and privacy, new habits and routines, continued collaboration between man and machine, and boundless opportunities to delight consumers at every turn. 

As TEGNA’s Vice President of Marketing, Meredith Conte has spoken with hundreds of our partners. As the close of 2021 draws near, she reflects on key learnings tied to data, streaming, the labor market, and the all-important trust factor.

It was only four years ago when Team USA’s women were the top headlines in PeyongChang – and KARE 11’s Dave Schwartz and KING 5’s Chris Egan were there to record all the action. Here’s a look at how #TeamTEGNA covered these historical events – and what that means for your brand while advertising in Beijing.

There are no heroes in our country greater than our military members, veterans, and their families. Brands all across the country honor their sacrifices, but in the years to come, the military population will see a significant change in demographics. Here’s what your brand needs to know in order to honor their service in the future. 

As the official car wash of TEGNA’s WTHR in Indianapolis, Crew Carwash knows the importance of a good partnership. Watch as Sally Grant, the company’s Vice President, discusses how working with WTHR for more than 15 years has helped the company grow and expand into new markets outside of Indiana.

At TEGNA, we’ve had a good year with great people. We’ve loved being in the good company of our partners as we work to serve the greater good of our local communities. From challenging climate change and fighting hunger to honoring our veterans and helping children in need, here are a few of our favorite campaigns from 2021.  

At TEGNA, we’ve had a good year with great people. We’ve loved being in the good company of our partners as we work to build their brands through the power of local media.  Here are a few of the highlights of some of our favorite campaigns from 2021 including Meals on Wheels People, Mayblack Media Consulting, 1800GotJunk, TCBY, Audi, and By the Yard.

At TEGNA, our purpose is to serve the greater good of our communities, and during COVID, we’ve done just that, raising more than $66 million for COVID-relief and counting. This Giving Tuesday, TEGNA stations, together with the TEGNA Foundation, announced 234 community grants to address critical community needs across the country.

Is your brand’s marketing reaching the socially responsible consumer? These insights can help! With 64 local news stations in 51 markets across the country, let the marketing experts at TEGNA help you amplify your brand’s charitable efforts to reach cause-driven consumers this holiday season.

To help support Toys for Tots, Kowalski’s Markets, a grocery store chain in Minnesota, has partnered with TEGNA’s KARE 11 for more than 20 years to collect toys for kids in need in the community. Kevin Carlow and Sara Nellermoe with KARE are here to illustrate just how great this relationship has been in delivering good to families in need during the holidays. 

For more than 40 years, WFAA’s Wednesday’s Child has helped children in foster care find their forever families. Making even more dreams come true, the station presents Celebrate the Love, an hour-long special looking to create even more happy families. Here’s what that means for your brand’s charitable efforts. 

Nothing can bring a community together better than sports. 11Alive’s Alec McQuade is here to share how the station’s World Series sponsors worked with the TEGNA station to spread the joy of a championship to the city of Atlanta.  

Looking to hire new CDL drivers, TransWest turned to the team at KING5 to help amplify its recruitment efforts with a broadcast, local lifestyle, and attribution campaign to hire new drivers. ​TransWest achieved 70% of its hiring goal in a week. Watch the sponsored segment to see how KING5 helped the company reach its hiring goals.

Upset with another media company, Traci Sanchez was looking for a good company to help grow her two businesses. When she met Brenda Tindle at TEGNA’s WATN in Memphis, Tennessee, it was love at first sight. Watch as the pair explains how their relationship has developed and how business blossomed as a result.

Honored by Cynopsis as a 2021 Top Woman in Media, TEGNA’s Chief Operating Officer Lynn Beall is a shining example of what it means to Be in Good Company. Today, she’s sharing meaningful career advice, the importance of local journalism, and what it takes to be a great manager.