OTT & Broadcast: A Match Made in Heaven
Both OTT and broadcast offer unique benefits and when paired together, it’s a match made in heaven. Nielsen reports that, rather than drawing viewers away from the traditional broadcast TV, OTT often serves as an addition. The end result is that advertisers have new opportunities to reach their target audience and develop more effective integrated campaigns.
5 Persuasive Reasons Why Video Works
Video is a vital part of an effective content marketing strategy and can be used to achieve a number of marketing objectives, from brand positioning to product promotion. Here are just a few of the many reasons to make video part of your marketing strategy.
Free digital tools every business owner should know
The internet is huge, constantly growing, and is a changing universe of information, and there are some great tools to help supplement your marketing efforts — from producing content to tracking your results. We’ve scratched the surface and provided our list of noteworthy (and free!) tools for business owners.