Industry News and Marketing Trends

A winning recruitment strategy is a consistent part of your overall branding. It captures who you are as a company in creative, thoughtful ways that resonate with the people you want to add to your team.

Video is a vital part of an effective content marketing strategy and can be used to achieve a number of marketing objectives, from brand positioning to product promotion. Here are just a few of the many reasons to make video part of your marketing strategy.

There are some great free tools to help supplement your marketing efforts — from producing content to tracking your results. Learn more here.

Why you should give TV another look, plus some common rookie marketing moves to avoid with your TV advertising.

Tips on how to get started with a marketing campaign that increases both your reach and your sales as a small business.

Are you looking for ways to get better marketing results?

Integrating your advertising can improve your overall campaign success and increase marketing ROI significantly.

OTT ad revenues are forecasted to rise to $31.5 billion by 2018, representing a huge opportunity for marketers to take advantage of.

Choosing between digital and TV advertising? Don’t. Successful advertising campaigns utilize a multi-channel approach to maximize ROI. Learn more.