The pandemic changed everything overnight. Here’s how Hooley House, a restaurant and bar based in Cleveland, Ohio, used facts – not fear – to adapt to the changes and succeed during the pandemic.
Even with COVID-19 struggles, nothing can bring audiences together quite like sports. The Indianapolis 500 is an amazing, living, breathing example of just that, despite looking extremely different from years past.
It’s more important than ever to understand how and when consumers are buying, their mindset, and what challenges you can help them overcome.
From the 2012 Games in London to Tokyo in 2021, 11Alive weekday evening anchor Cheryl Preheim shares her favorite memories from covering the games throughout her career.
In this installment of “Power of Inspiration,” we’re discussing how Olympic advertisers can reach a vast audience, make meaningful connections, and have a big impact leading up to and inside the upcoming Olympic Games.
The pandemic has caused major financial struggles for many Americans. Financial service providers, however, are in a unique position to help ease stress and provide hope. How does a financial brand get connected to its audience? Learn the keys to success in this new COVID-19 reality.
As consumers hit the road for summer stay-cations, what does the travel industry need to know? We’ve highlighted the best ways to rebound amid the COVID-19 pandemic.
It’s no surprise that the pandemic has shifted the way consumers are purchasing products and the same goes for buying cars. This guide will show you how a digital marketing strategy can reach consumers with these new behaviors.
The success of the home improvement industry in the first half of 2020 has proven that the more time people spend at home, the more they are getting items checked off the ‘honey-do’ list. How can your home services brand connect with this audience?
We’ve highlighted the best ways for the education industry to grow enrollment amid the ongoing COVID-19 pandemic.
Competition. Determination. Inspiration. No other sporting event has the sweep, scope and stage that is the Olympic Games. In this installment of “Power of Inspiration,” TEGNA sports journalists share their favorite Olympic memories – and what they’re excited to see in Tokyo in 2021.
This installment of TEGNA’s “Power of Inspiration” shines a light on three successful Olympic ad campaigns, sparking imagination and unleashing the power of inspiration to help shape your Olympic campaign.
The role of marketing and advertising has grown since the 1964 Olympic Games in Tokyo. From the introduction of broadcasting to the hope that comes with the upcoming Olympic Games, here’s what you need to know.
With such an impressive Olympic resume, Michael Phelps is not only an athletic icon – he’s also big in the advertising world. Here are some of his most notable campaigns.
In this installment of the ‘Marketing Amidst a Movement’ series, we take a look at the media category, including responses from local TEGNA brands WKYC, WXIA, WUSA, and more.
In this installment of our ‘Marketing Amidst a Movement’ series, we take a look at the retail category which includes brands like Nike, P&G, and Target.
What is 1+1=?
