Start Your Engines: What Brands Can Achieve With a Big Sporting Event Like the Indy 500
Even with COVID-19 struggles, nothing can bring audiences together quite like sports. The Indianapolis 500 is an amazing, living, breathing example of just that, despite looking extremely different from years past.
By the Numbers: 3 Ways Olympic Advertising Wins Big
In this installment of “Power of Inspiration,” we’re discussing how Olympic advertisers can reach a vast audience, make meaningful connections, and have a big impact leading up to and inside the upcoming Olympic Games.
3 Keys for a Local Financial Brand’s Success
The pandemic has caused major financial struggles for many Americans. Financial service providers, however, are in a unique position to help ease stress and provide hope. How does a financial brand get connected to its audience? Learn the keys to success in this new COVID-19 reality.
How a Digital Marketing Strategy Can Help Your Automotive Brand
It’s no surprise that the pandemic has shifted the way consumers are purchasing products and the same goes for buying cars. This guide will show you how a digital marketing strategy can reach consumers with these new behaviors.
5 Best Practices for Home Service Providers Marketing in the COVID-19 Era
The success of the home improvement industry in the first half of 2020 has proven that the more time people spend at home, the more they are getting items checked off the ‘honey-do’ list. How can your home services brand connect with this audience?
TEGNA Sports Journalists Share Their Favorite Olympic Memories
Competition. Determination. Inspiration. No other sporting event has the sweep, scope and stage that is the Olympic Games. In this installment of “Power of Inspiration,” TEGNA sports journalists share their favorite Olympic memories – and what they’re excited to see in Tokyo in 2021.
3 Olympic Ad Campaigns to Help Fuel & Inspire Your Creative Strategy
This installment of TEGNA’s “Power of Inspiration” shines a light on three successful Olympic ad campaigns, sparking imagination and unleashing the power of inspiration to help shape your Olympic campaign.
A Brief History of Marketing & Advertising in the Olympic Games
The role of marketing and advertising has grown since the 1964 Olympic Games in Tokyo. From the introduction of broadcasting to the hope that comes with the upcoming Olympic Games, here’s what you need to know.
TEGNA Media Brands Respond to the George Floyd Movement, Lead With Quality Journalism
In this installment of the ‘Marketing Amidst a Movement’ series, we take a look at the media category, including responses from local TEGNA brands WKYC, WXIA, WUSA, and more.