Insights

Did you know there are 200 million sports fans in America spending $56 billion on sporting events a year? At the 2021 IAB NewFronts, Locked On’s Ross Jackson announced new video experiences across all TEGNA station platforms, designed specifically for passionate hometown fans.

Asian Americans and Pacific Islanders have a rich culture that has helped shape the country and TEGNA. To celebrate AAPI Heritage Month, we’re highlighting the members of this community on Team TEGNA.

Teachers in Texas have had a challenging year. They’ve navigated in-person and online learning in the middle of a pandemic. On top of that, a 2020 study found that teachers, even in the era of distance learning, are spending $745 of their own money a year on supplies for their classrooms.  

As vaccines roll out across the country, research from the CDC found that 90% of patients say that as the pandemic eases, they will seek healthcare services they delayed in 2020. What does this mean for your health care brand?  

California has been the epicenter of climate change for years, and San Diego is just one city seeing its devastating effects. At CBS News 8, they’ve made it a mission to educate its viewers on the small steps we can all take to do our part in the fight against climate change.  

Ratings for the Men’s and Women’s March Madness tournaments were up across the board. Compared to 2019, Broadcasting +Cable says the men’s tournament saw “historical jumps” with Sweet Sixteen viewership up 12% with 12.9 million viewers across TBS and CBS. It’s the most-viewed Sweet Sixteen since 1993.  

Find out how Leah Steidl with By the Yard, a small Minnesota family-owned business that creates maintenance-free outdoor furniture from recycled milk jugs, generates results with quirky commercials and a great partnership with KARE 11.

How do you tell a story as big as the Tokyo Olympics? Scott Swan, News Anchor at WTHR in Indianapolis started with a trip to Tokyo while getting to know the places and the people that make it so special. 

The home improvement boom of 2020 isn’t quite over just yet. According to recent research from Houzz, nine in 10 homeowners plan to make a post-pandemic renovation. From transforming outdoor spaces to remodeling the master bathroom, consumers are still heavily focused on home improvement.    

As one of the largest local media companies in the country, TEGNA represents local news affiliates across the country who deliver 24/7, high-quality news and information. Why should anyone care? Because local news is the most trusted source of news and information available.

This year in support of the Oregon Food Bank, sponsors like Pacific Foods, Rivermark Community Credit Union, and local Toyota Dealers are matching donations in an effort to collect 1.5 million pounds of food to be distributed to its network of 21 regional food banks and 1,400 food assistance sites across Oregon and Clark County, Washington.  

The Interactive Advertising Bureau’s annual NewFronts are a signature event in digital advertising. This year, TEGNA will be featured among a select group of presenters sharing powerful insights about local media in the digital age. What does this mean for your brand? Here are three things you need to know.  

Kate Kalan, Account Manager, and Media Strategist at KARE 11, shares the good things that came from being in good company in a not-so-good year.