Industry News and Marketing Trends

This installment of ‘Marketing Amidst a Movement’ looks  at how the automotive industry is speaking up about inequality and social justice, including brands like Tesla, General Motors, and NASCAR.

In this installment of ‘Marketing Amidst a Movement’ we take a look at the technology industry’s responses to the death of George Floyd and the Black Lives Matter movement, including brands like Apple, YouTube and Spotify.

 In this installment of ‘Marketing Amidst a Movement’, we take a look at the financial sector, which includes Citigroup, Paypal, Bank of America, and Mastercard.

By deciding to pivot, not panic, during the earliest days of the pandemic, our partners have kept their communities close while navigating their businesses through COVID-19. 

A partnership with Georgia Natural Gas and TEGNA station WXIA in Atlanta has been a bright spot amid the COVID-19 pandemic. This is the story of how their joint knowledge of the community, marketing, and communication, was able to help thousands of high-risk seniors in the community.

As COVID-19 continues to bring more questions than answers, hope is in high demand. Watch as one non-profit is able to leverage TEGNA resources to amplify their message of hope, compassion, and the powerful force of human connection.

There has been a considerable amount of information regarding why it’s important to remain active, visible, and connected during a crisis but it’s easier said than done. One home services company in Denver, Colorado has found a way through a special partnership with local NBC affiliate, 9NEWS.

What do toilet paper, paper towels and bottled water all have in common? They’re all in short supply – and one restaurant came up with a creative way to get these supplies to those in need in their community.

With the spread of COVID-19, supporting your local community has never been more important. Here are a few ways your brand help locally and meet your customers on the other side when the smoke clears.

Being prepared for a crisis like COVID-19 can make all the difference protecting your business from disaster. Learn how to make your business continuity, crisis communication, financial, and transitional plans with help from experts at TEGNA and more.

As consumers are adopting new habits amid the COVID-19 crisis, businesses need to adapt just as quickly. Here are tips and tricks to help adapt to these new and ever-changing shopping habits.

How do you safeguard your business during a crisis-based interruption to revenue? The way you react during a crisis lays the foundation for effective recovery after it’s over. Here are tips.

The COVID-19 crisis isn’t just affecting your customers – it’s affecting your employees too. Here’s how to make sure they are okay with all the changes to their new work routines

Americans are expected to consume nearly 60% more content than normal during the COVID-19 crisis. What does that mean for your brand? Here are a few opportunities worth exploring to keep your business afloat.

For retailers and B2B businesses alike, getting behind a worthy cause, such as raising money for natural disaster relief or creating a scholarship fund, can be a win-win for the consumer and the brand.

The latest news from the marketing world, including Local Broadcast TV News Tops in Trust, Holiday Sales Predictions, NFL Viewership, and more!