Auto Industry Takes a Stand, While Others Remain Silent
This installment of ‘Marketing Amidst a Movement’ looks at how the automotive industry is speaking up about inequality and social justice, including brands like Tesla, General Motors, and NASCAR.
Tech Brands Use Unique Ways to Communicate Black Lives Matter
In this installment of ‘Marketing Amidst a Movement’ we take a look at the technology industry’s responses to the death of George Floyd and the Black Lives Matter movement, including brands like Apple, YouTube and Spotify.
Working Together, Serving Together: How One Utility Company Is Stepping Up Community Relations During the COVID-19 Crisis
A partnership with Georgia Natural Gas and TEGNA station WXIA in Atlanta has been a bright spot amid the COVID-19 pandemic. This is the story of how their joint knowledge of the community, marketing, and communication, was able to help thousands of high-risk seniors in the community.
Hope, Heroes and Headlines: How A Global Non-Profit Accentuates the Positive During the COVID-19 Crisis
As COVID-19 continues to bring more questions than answers, hope is in high demand. Watch as one non-profit is able to leverage TEGNA resources to amplify their message of hope, compassion, and the powerful force of human connection.
Good Work: How a Home Services Company Uses Broadcast to Stay Present and Support the Community During COVID-19
There has been a considerable amount of information regarding why it’s important to remain active, visible, and connected during a crisis but it’s easier said than done. One home services company in Denver, Colorado has found a way through a special partnership with local NBC affiliate, 9NEWS.
We’re in This Together: How One Restaurant is Serving its Community More Than Food During the COVID-19 Pandemic
What do toilet paper, paper towels and bottled water all have in common? They’re all in short supply – and one restaurant came up with a creative way to get these supplies to those in need in their community.
Marketing with Heart: How Kindness And Compassion During Crisis Can Bolster Your Business and Your Brand
With the spread of COVID-19, supporting your local community has never been more important. Here are a few ways your brand help locally and meet your customers on the other side when the smoke clears.
Just Break Glass: Creating the Best Future Emergency Response Plan for Your Business
Being prepared for a crisis like COVID-19 can make all the difference protecting your business from disaster. Learn how to make your business continuity, crisis communication, financial, and transitional plans with help from experts at TEGNA and more.
Downturn Finance 101: With A Potential Decrease In Revenue, How Do You Protect Your Business’s Financial Integrity?
How do you safeguard your business during a crisis-based interruption to revenue? The way you react during a crisis lays the foundation for effective recovery after it’s over. Here are tips.
Screens Abound: What Increased Media Behavior During COVID-19 Means for Brands
Americans are expected to consume nearly 60% more content than normal during the COVID-19 crisis. What does that mean for your brand? Here are a few opportunities worth exploring to keep your business afloat.
How the Right Marketing Partner Can Help Change Communities for the Better
For retailers and B2B businesses alike, getting behind a worthy cause, such as raising money for natural disaster relief or creating a scholarship fund, can be a win-win for the consumer and the brand.