NFL players, like Bucs’s LeSean McCoy and Washington’s Jonathan Allen, are a bedrock part of their communities. During the COVID-19 pandemic, many have been showing up off the field in ways fans are loving.
From the 2016 Games in Rio to Tokyo in 2021, KING 5 Sports Reporter and Anchor Chris Egan shares his favorite memories from covering the Olympic Games throughout his career.
Last year’s Super Bowl was won by Patrick Mahomes and the Kansas City Chiefs, but the real winner of the game is Google’s Loretta Ad.
The coronavirus has changed the way consumers think about their money. The entire financial services industry has been affected. TEGNA’s experts share how your financial services brand can adapt to the changing landscape.
From the 2014 Games in Sochi to Tokyo in 2021, KARE Sports Reporter and Anchor Dave Schwartz shares his favorite Olympic memories from throughout his career.
With the surge of online shopping, parcel companies are dealing with an unexpected capacity shortage that will be further exacerbated by online holiday shopping. This may be good news for local businesses who can capture consumers shopping too late in the season to take advantage of online delivery.
The upcoming Olympics present a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question.
For years, Texas Mutual Insurance Company has relied on KVUE to amplify its messages across Texas. Both brands took things to new heights with ‘Trade Up Texas.’
As an advertiser with TEGNA, the Olympic Games in Beijing present three unique opportunities to reach a large and engaged audience with meaningful messages that can have a big impact on your brand’s ROI.
Forget about fake news. A new study from IAB finds that advertising in trusted news sources – like WXIA in Atlanta – makes consumers trust and like brands more. WXIA’s Nancy Barre discusses why local news advertising is brand safe, increases trust, and drives consumers to action – and why this is excellent news for advertisers.
The Convergence of Connected TV/OTT and Digital Banking Audiences
As we continue navigating a pandemic, the 2020 holiday season is poised to be a challenge. However, marketers and advertisers have a unique opportunity to connect with communities in a profound and meaningful way via TEGNA Marketing Solutions.
TEGNA Attribution is the most complete broadcast and OTT attribution solution available today to help advertisers connect the dots between their campaigns and its results, allowing them to make better decisions on spending their ad dollars in the future, maximizing campaign outcomes.
In a period where people around the globe are clamoring for the thrill of competitive sports once again, the Tokyo Olympic Games have become the most anticipated in recent memory. Join us for an immersive journey to Tokyo for an experience full of Japanese culture and tradition.
Google’s Loretta ad touched millions of viewers during the 2020 Super Bowl. It was even named the most-effective ad ever.
An essential guide for marketers that outlines the key considerations for developing an effective OTT buying strategy.
