Insights

Supply chain issues. Gas prices. Inflation. It’s no secret that many Americans are not optimistic about their financial situation in 2022. Luckily, financial brands are able to help ease some of these worries by helping consumers create a financial plan. Here’s what brands need to know.  

At TEGNA, our goal is to serve the greater good of our local communities. That includes helping businesses and economies thrive. To help our partners make smart marketing decisions, we are proud to welcome Swapna Podlich to #TeamTEGNA as our new Director of Product Marketing! We are so happy to have Swapna on board and know she will be a fantastic addition as we strive to serve the greater good. 

In a groundbreaking partnership with Toyota, WUSA9 introduced ECO9, the station’s first-of-its-kind eco-hybrid news car, taking TEGNA’s commitment to serving the greater good of our communities a huge step forward in the right direction.  

Your brand has an unique advertising opportunity to reach the attractive FIFA World Cup audience with TEGNA Learn more.

Lots of  things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides. 

Good news! TEGNA is beyond proud to announce KSDK’s Michelli Li, KING 5’s Julie Wolfe, TEGNA’s Nicki Harkrider, and Carlin Watkins are nominated for this year’s Cynopsis Top Women in Media Awards! Join #TeamTEGNA in celebrating our top women being honored as innovators and risk-takers, instrumental in creating and executing strategy in categories that cover sales, marketing, and diversity. 

An effective media mix is at the core of any successful campaign, just like any GM knows, you must balance your roster if you plan to win any games. Locked On’s Bryan Goldmark explains why TEGNA and Locked On have the perfect playbook in place for our partners – and why the combination of Linear TV and Podcasting can bring home the Lombardi trophy for your brand. 

To help make the best decisions for your business, we bring relevant research and data points to the table and create an experience that delivers real results. As a leading executive, Amanda White has a proven track record in navigating a topsy-turvy media landscape with rapidly changing consumers, and as such, has been named TEGNA’s new Head of Insights. Join us in welcoming her back to #TeamTEGNA! 

For brands looking to turn local online search queries into foot traffic to their storefront, event, or other specific location, audience targeting, geofencing, and retargeting, could be a viable solution.  

With public trust, truth, and transparency top of mind for digital marketers, local news has emerged as one of the safest environments for advertisers. 11Alive’s Michael Villela discusses how local businesses can thrive by aligning content with digital news content, and how #TeamTEGNA can help.  

Lots of good things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides. This week, we’re looking at several viewpoints on the CTV and Linear relationship, the state of audio marketing, the importance of having diverse audiences, and more! 

Speaking at a recent MediaPost panel on OTT Streaming and the advertising dollars it generates, TEGNA’s Chris Fehrmann, VP of Digital Products, details how our OTT+ apps on Roku and FireTV are giving our partners the chance to reach new viewers and add increased frequency, providing tremendous value to their media plans. 

School may have just let out, but it’s already time to start thinking about back-to-school shopping, as a majority of parents across the country are starting their shopping earlier than in years before. Here’s what your brand needs to know to make the grade and reach the back-to-school audience. 

Since the late 1950’s University Village, an outdoor shopping center in Seattle, has been through a lot of changes – especially in the marketing and advertising space. Now including Broadcast, OTT, and TEGNA Attribution, see how Alison Barrett, marketing director, attracts shoppers to its summer concert series, seasonal holiday activations, and local businesses.

Does your brand have a niche audience? How do you reach them with effective messages? For Oakwood Homes, an integrated campaign with TV, OTT, Digital, and TEGNA Attribution with 9News is a winning combination.