Digital

Do you need help reaching your target audience in the digital marketing landscape? Remarketing and retargeting can be the game-changers you need to reconnect with users who have already shown interest in your products or services.

Digital media planning empowers brands to navigate the dynamic online landscape precisely and purposefully. By embracing digital media planning principles and leveraging innovative technologies, businesses can elevate their online presence and achieve tangible results in today’s competitive marketplace.

Navigating the ever-changing media landscape is a constant challenge for brand marketing and advertising in all industries, no matter the day, season, or year. Throw a national election into the mix, and the challenge becomes even more complicated, intricate, and nuanced. 

NFL advertising is a great way to reach massive audiences with broadcast TV, from opening kickoff all the way to Super Bowl Sunday. Learn more.

Small Business Saturday aims to make a big difference for smaller, local businesses during the holiday season. Learn how event targeting can drive advertising ROI. 

Halloween presents a unique chance for growing brands to connect with local audiences on a bewitching level. Whether you’re a seasoned brand looking to resurrect your approach or a newcomer eager to make a hauntingly memorable debut, this is the season to embrace the spine-chilling spirit and give your campaigns a ghoulish makeover.  

Luring and retaining guests entails more than providing comfortable lodgings and breathtaking vistas in the fast-paced and competitive hospitality landscape. If you want to increase bookings, a digital marketing strategy can help show off your resort’s distinctive appeal, resonate with your desired audience, and get heads in beds.

The key to influencing audiences now resides in a brand’s skill of crafting advertisements that distinguish themselves from the masses, grab attention, and ultimately drive clicks. TEGNA’s Katie Yape, an expert in the dynamic field of digital advertising, is here to offer her tips to win the battle for consumer attention, and ultimately, capture clicks to increase ROI.

Depending on your brand goals, national, regional, and local brands looking to expand and grow their business could all greatly benefit from national TV ad campaigns. At TEGNA, Kinzey Fritz knows what it takes to create a national TV campaign that generates results. We sat down with her to get her insights on creating a national campaign that can move the needle for your brand.

With TEGNA’s mission to serve the greater good of our local communities, we’re highlighting mental health care programs that brands can align with to strengthen the community, promote self-care, and drive revenue for your brand.