Insights

This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.

As TV viewing habits continue to evolve across broadcast, streaming, and digital channels, one habit remains constant: Sports reign supreme in live viewership. What does this all mean for brand advertising? Dan McDonough, TEGNA’s Director of Sponsorships, explains the power of sports and its effect on advertising outcomes. 

The Super Bowl isn’t just the NFL’s championship game bringing millions of viewers worldwide; it’s a cultural phenomenon renowned for its extravagant and memorable commercials. Here’s a look at some of the best from the Big Game to inspire your next sports marketing strategy.  

Combining linear TV and OTT streaming advertising creates a better experience for the viewer and maximizes ROI. Learn more.  

The best tourism ad campaigns know how to reach the right audience, are current, and are extremely creative. Learn from these effective and successful campaign examples.

When building a local advertising campaign, you must know which platform is best for your business. Read our list of 3 local advertising platforms to decide.

TV marketing campaigns can be a great way to connect with audiences. Use these successful campaigns to generate ideas for your next marketing initiative.

Looking for inspiration for your next airline commercial? Our list will help guide your advertising strategy to craft a successful ad. Learn more.

TEGNA’s study “Checking the Pulse of Today’s Healthcare Consumer” found many patients prefer urgent care over primary care. Read our 8 tips for urgent care marketing campaigns. 

Marketing for luxury resorts requires a unique approach when developing an advertising strategy to best appeal to high-spending clientele. Read more.

Grow your client base and elevate your brand with law firm advertising. Learn how to maximize ad ROI with targeted campaigns. 

Video advertising can be a great tactic for law firms and attorneys. Read on to discover why video marketing matters and how lawyers can maximize their marketing ROI. 

NFL advertising is a great way to reach massive audiences with broadcast TV, from opening kickoff all the way to Super Bowl Sunday. Learn more.

This month’s Industry News series shares the latest articles, insights, and resources curated by Team TEGNA to help your brand stay up-to-date and in the know with all the latest industry happenings. Here’s what came across our desks this month.

Enhance your brand’s marketing strategy with TV media buying. Optimize your campaigns to reach your target audience and drive ROI. Learn more. 

Tier 3 automotive advertising focuses on local ads and driving foot traffic to the dealership. Learn more about today’s auto buyer and how to improve the ROI of your campaign.