Holiday

Who says procrastinators never prosper? Here are 6 quick and easy tactics you can take on in the last few weeks before the holidays to reach last-minute shoppers. 

A local marketing strategy is key to holiday marketing, especially as millions of Americans turn to their local TV stations for guidance on everything from buying the best gifts at the best price, decorating their homes for family gatherings, recipe ideas, and which holiday activities to attend. This guide can help put your brand front and center as you help them navigate this wonderful but hectic time of year.

This Halloween, marketing and advertising your brand with seasonal nostalgia may be the trick to help your brand treat new and loyal customers alike.

Halloween presents a unique chance for growing brands to connect with local audiences on a bewitching level. Whether you’re a seasoned brand looking to resurrect your approach or a newcomer eager to make a hauntingly memorable debut, this is the season to embrace the spine-chilling spirit and give your campaigns a ghoulish makeover.  

We asked some of our TEGNA employees to define what Women’s History means to them in one word. Here’s what Denisha Thomas at WATN, Angela Pace at WBNS, Tim Pham at KREM, Joanie Vasiliadis, and Dave Neway at TEGNA, had to say.

Consumers take comfort in knowing that a portion of their dollars spent will go towards making the world a better place. Here are a few ideas of programs and events that your brand can align with to strengthen community, promote self-care and drive revenue.

Just as we’ve seen the past two years, this holiday season will look much different than the year before. This edition of Trend Time details how shopping habits are evolving and should shape up as we enter the 2022 holiday shopping season.

Marketing can be scary at times, and brands can make some pretty big mistakes that can keep them up at night. Chris Fehrmann, VP of Digital Products at TEGNA is here to help by sharing tricks to avoid these mistakes, making your next marketing campaign a treat.

The upcoming holiday season presents a wealth of opportunities for advertisers, but how will they know these campaigns are effective? Find out how TEGNA Attribution answers this long-standing question. 

Halloween is just 30 days away! Are consumers planning to spend their money on tricks or treats? Find out with this all-new infographic for all the insight your brand needs for a successful spooky season.