Insights

Any optometrist knows the importance of having good vision … and being visible in the local community. After all, you can’t provide the best care for vision problems, eye injuries, and ocular diseases if nobody knows about your practice. That’s where marketing and advertising come into play, but that world can sometimes be a bit fuzzy to look at. How do I bring in new patients? Where do I advertise? What should the message be? What do these patients need the most?

Pop Quiz: When do parents and students plan to start their back-to-school shopping? It’s time to hit the books and learn the answers with TEGNA’s Back-to-School insights for 2023.  

Linear TV and streaming advertising work together to create successful, high-performing campaigns. Here are 7 advantages of a cross-platform strategy.

Creating successful ads is easier than you think. Impress your target audience with 5 tips for building strong and effective TV ads.

Who buys your products? Who uses your services? How well do you know your customers? Creating persona profiles is one way to organize all your research to get to know your customers better. Here’s our guide to help you get started.

For Mother’s Day, we’re looking at five brands leveraging the effectiveness of making emotional connections with audiences to grow business. Here are our takeaways and tips for TV ad creative that works. 

Are you creating a hospital marketing plan? Here are a few key strategies to consider. Learn more about target markets, local advertising, differentiation, and more!

We have some great news to kick off the month of May! TEGNA’s own Allison Girvin, Jess Daigle, Angela Mai, and Megan Watkins have earned nominations for 2023 Top Women in Media and Ad Tech, an awards program hosted by Admonsters and AdExchanger. Learn more about our amazing nominees and everything they do to keep us and our customers in such good company.

Have you seen the new Super Mario Brothers movie yet? If not, be prepared for a spoiler: Not only do they save the world, but they can teach us a lesson or two on the importance of TV advertising.  

TV advertising is one of the most-effective ways a healthcare provider can build brand awareness, attract patients, generate trust, and should always be considered when media planning. Our Ultimate Guide to Hospital Advertising can help hospitals of all shapes and sizes understand healthcare consumers’ attitudes, expectations, behaviors, and pain points to win their hearts and minds.

“Good Morning Texas; it’s like hitting the jackpot. Our office phones go absolutely insane, which is exactly what we want to hear,” says Almasri. “During consultations, I’ll ask new patients how they heard about us. They’ll say something like, “I saw your interview on Good Morning Texas a year ago, and I’ve been following you since.” 

TV advertising remains one of the top ways dental brands can generate business and should always be considered when putting together a great media plan.

This week’s Good News series covers insights and articles on the rise in viewership of women’s sports, the marketing magic behind Olympic Sponsorships, the rise of FAST TV, and more.

Like most healthcare consumers surveyed in Checking the Pulse of Today’s Healthcare Consumer, Swapna Podlich, Director of Product Marketing at TEGNA, is ready to return to in-person appointments. She’s also ready to help your healthcare brand alleviate patient pain points with prescriptive recommendations to connect with new patients and reconnect with existing patients. Here are her five remedies for healthcare brands as so many Americans return to in-person appointments

When it comes to marketing your healthcare brand, there’s one thing we at TEGNA have 20/20 vision on: practices of all shapes and sizes must really understand healthcare consumers’ attitudes, behaviors, and pain points to bring them to your brand for care and make them say “ah.”