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Advertising Insights & Marketing Strategies

Explore expert advertising insights, marketing trends, and proven strategies to help your business grow. Discover actionable tips for broadcast TV, streaming, digital advertising, sports marketing, and audience engagement with TEGNA.

This NFL Season, TEGNA & Locked On Podcast Network Can Take Your Brand to the End Zone     image

This NFL Season, TEGNA & Locked On Podcast Network Can Take Your Brand to the End Zone   

An effective media mix is at the core of any successful campaign, just like any GM knows, you must balance your roster if you plan to win any games. Locked On’s Bryan Goldmark explains why TEGNA and Locked On have the perfect playbook in place for our partners – and why the combination of Linear TV and Podcasting can bring home the Lombardi trophy for your brand. 

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SportsThought Leadership
Why Does Digital Need to Be a Part of Your Brand's Strategy This Summer?   image

Why Does Digital Need to Be a Part of Your Brand’s Strategy This Summer?  

For brands looking to turn local online search queries into foot traffic to their storefront, event, or other specific location, audience targeting, geofencing, and retargeting, could be a viable solution.  

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Best Practice TipsDigitalTEGNA's Marketing Solutions
TEGNA Puts Research at Center Stage & is Proud to Welcome Back Amanda White as Head of Insights   image

TEGNA Puts Research at Center Stage & is Proud to Welcome Back Amanda White as Head of Insights  

To help make the best decisions for your business, we bring relevant research and data points to the table and create an experience that delivers real results. As a leading executive, Amanda White has a proven track record in navigating a topsy-turvy media landscape with rapidly changing consumers, and as such, has been named TEGNA’s new Head of Insights. Join us in welcoming her back to #TeamTEGNA! 

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Good People
Good News from Around the Industry: Why to Combine Linear and CTV, Highlighting the Importance of Diverse Audiences, Why Live and Local Content is Crucial for OTT, and More!  image

Good News from Around the Industry: Why to Combine Linear and CTV, Highlighting the Importance of Diverse Audiences, Why Live and Local Content is Crucial for OTT, and More! 

Lots of good things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides. This week, we’re looking at several viewpoints on the CTV and Linear relationship, the state of audio marketing, the importance of having diverse audiences, and more! 

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Be in good company
TEGNA Attribution: A New Level of Certainty in Advertising image

TEGNA Attribution: A New Level of Certainty in Advertising

Running a business takes passion, persistence, and a perpetual focus on performance. From your friends at TEGNA comes a new level of certainty in advertising – a measurement solution that shows the results you’re getting from every marketing dollar you spend. TEGNA Attribution provides deep insights to prove the value of linear and streaming campaigns …

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Attribution
Think Locally, Act Digitally: The Advantages of Partnering with Trusted News Teams at TEGNA image

Think Locally, Act Digitally: The Advantages of Partnering with Trusted News Teams at TEGNA

With public trust, truth, and transparency top of mind for digital marketers, local news has emerged as one of the safest environments for advertisers. 11Alive’s Michael Villela discusses how local businesses can thrive by aligning content with digital news content, and how #TeamTEGNA can help.  

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Thought Leadership
Back-to-School Consumer Insights image

Back-to-School Consumer Insights

School may have just let out, but it’s already time to start thinking about back-to-school shopping, as a majority of parents across the country are starting their shopping earlier than in years before. Here’s what your brand needs to know to make the grade and reach the back-to-school audience. 

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EducationRetailTrend Time
TEGNA is Jumping into the Next Phase of the Streaming Revolution with OTT+ Apps  image

TEGNA is Jumping into the Next Phase of the Streaming Revolution with OTT+ Apps 

Speaking at a recent MediaPost panel on OTT Streaming and the advertising dollars it generates, TEGNA’s Chris Fehrmann, VP of Digital Products, details how our OTT+ apps on Roku and FireTV are giving our partners the chance to reach new viewers and add increased frequency, providing tremendous value to their media plans. 

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OTTThought Leadership
What is it like to Be in Good Company with TEGNA? Our Partners Share Their Experiences image

What is it like to Be in Good Company with TEGNA? Our Partners Share Their Experiences

Partnering with #TeamTEGNA is like having friends and neighbors that have your best interest at heart. Striving to serve the greater good of our communities, we ensure that businesses like Audi Wilsonville are growing and thriving with our end-to-end marketing solutions. But don’t take our word for it. Here’s what a handful of our partners – Traci Sanchez, Tim Miller, Rodney Goodie, and Josh Kampmann – have to say about working with TEGNA’s local stations like WATN.

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Good Results (Case Studies & Partnerships)Video
Shopping for Solutions: How University Village Uses TEGNA’s KING 5 to Help Create Brand Awareness   image

Shopping for Solutions: How University Village Uses TEGNA’s KING 5 to Help Create Brand Awareness  

Since the late 1950’s University Village, an outdoor shopping center in Seattle, has been through a lot of changes – especially in the marketing and advertising space. Now including Broadcast, OTT, and TEGNA Attribution, see how Alison Barrett, marketing director, attracts shoppers to its summer concert series, seasonal holiday activations, and local businesses.

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AttributionBroadcastGood Results (Case Studies & Partnerships)Retail

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Sports

A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities  image
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
Why is Sports Marketing Important? 5 Benefits + Tips image
Why is Sports Marketing Important? 5 Benefits + Tips
Why is Sports Marketing Important? 5 Benefits + Tips
A Slam Dunk Guide to WNBA Advertising image
A Slam Dunk Guide to WNBA Advertising
A Slam Dunk Guide to WNBA Advertising
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?   image
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?  
What Does College Football’s Conference Realignment Mean for Sports Marketing & Growing Your Business?  

OTT

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow image
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow
CTV spending is accelerating — and advertiser expectations are rising. image
CTV spending is accelerating — and advertiser expectations are rising.
CTV spending is accelerating — and advertiser expectations are rising.
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.

Digital

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
CTV spending is accelerating — and advertiser expectations are rising. image
CTV spending is accelerating — and advertiser expectations are rising.
CTV spending is accelerating — and advertiser expectations are rising.
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.
How TEGNA Helps Advertisers Hit Their Target Digital Audiences  image
How TEGNA Helps Advertisers Hit Their Target Digital Audiences 
How TEGNA Helps Advertisers Hit Their Target Digital Audiences 

Broadcast

Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment image
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Political Advertisers Prioritize Efficiency, Voter Targeting and Accountability in Streaming TV Investment
Local is entering a new era. image
Local is entering a new era.
Local is entering a new era.
4th of July Marketing: Tips for Great Campaigns + Examples image
4th of July Marketing: Tips for Great Campaigns + Examples
4th of July Marketing: Tips for Great Campaigns + Examples
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities  image
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 
A Deeper Dive into NCAA Football Conference Realignment: What & Where to Watch, & Your Advertising Opportunities 

Good Work Videos: Success Stories

Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council image
Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council
Good Work: Exploring Great Solutions with Cochise County Tourism & Economic Council
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences image
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences
What is it like to Be in Good Company with TEGNA? A Few of Our Partners Share Their Experiences
Good Work: TEGNA Cuts Through the Clutter for<br>1-800-GOT-JUNK with Mayblack Media Consulting image
Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting
Good Work: TEGNA Cuts Through the Clutter for
1-800-GOT-JUNK with Mayblack Media Consulting
Good Work: Building Great Results with iRestore & KSDK image
Good Work: Building Great Results with iRestore & KSDK
Good Work: Building Great Results with iRestore & KSDK
TEGNA Advertise
TEGNA Inc. is a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST), operating independently of Nexstar consistent with the “Hold Separate Order” issued by the United States District Court for the Eastern District of California on April 17, 2026. TEGNA is a multiplatform media company operating 64 local television stations in 51 U.S. markets, and hundreds of websites, mobile and Connected TV (CTV) apps, and Premion, a leading Connected TV and Over-the-Top (OTT) advertising platform.
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