Insights

Our survey, Mastering the Millennial Mindset of Today, uncovered data and insights about marketing to millennials. Our very own Dave Neway shares tips to market to this audience based on original research with Provoke Insights.

The wonderful Nicki Harkrider, Local Revenue Officer at TEGNA, joined hosts Matt Sunshine and Stephanie Downs on The Center for Sales Strategy’s Improving Sales Performance podcast to talk about the importance of fostering a culture of engagement amongst your sales teams, having and maintaining your core purpose as a sales leader, and the power of staying “resilient through the fatigue of change. Be sure to tune in! 

Third-party cookies are going away, leaving local businesses to face challenges when managing advertising and targeting new audiences. Chris Fehrmann, TEGNA’s VP of Digital Products, is here to explain the advantages of TEGNA AudienceOne and using first-party data to adapt to these current and upcoming industry changes.

At TEGNA, we see the industry’s move away from third-party cookies as an opportunity to innovate. Today we’d like to introduce you to TEGNA AudienceOne, a new solution to help our advertising partners tap into the power of our first-party audience data to help reach valuable target audiences for your product or service. How can your brand use this new level of targeting sophistication in a consumer-and-privacy-first approach?

What is TEGNA AudienceOne and why should your brand take advantage of it? TEGNA’s Dave Neway is here to explain the pain points our new first-party audience data platform alleviates and how it will help your brand make meaningful connections with high-value customers.

Will a thunderstorm storm derail trick-or-treating plans? Will snow and icy roads ruin my travel plans for Christmas? Consumers are constantly turning to TEGNA meteorologists during the holiday season for answers. For brands looking to finish 2022 strong and ring in the new year with a celebration, weather sponsorships and programs are a great way to create brand awareness and improve ROI in a brand-safe environment.  

Made for “the sole purpose of siphoning ad budgets,” a new report finds that advertisers are spending roughly a tenth of their budgets on clickbait sites. What can you do to prevent wasting your money on ad fraud?  

The holiday season is almost upon us, which presents a huge opportunity for advertisers to capitalize on increased demand. But how can they measure how effectively these ad campaigns drive results? Find out how TEGNA Attribution measures effectiveness with key metrics and insights into campaign performance. 

What’s your brand’s purpose? How can it help you create deeper connections with your customers, building trust and loyalty? This week’s Trend Time has all the insights you need to communicate your brand’s commitment to social causes, and grow revenue in the process.  

Did you know that TEGNA offers multiple sponsorship opportunities on our podcasting platforms to build brand awareness and help drive new business? From pre-roll to episode and series sponsorships, we can create a solution to reach and engage your target audience.

In times of economic uncertainty, it’s important to remember that your company can not only survive but thrive by reacting positively to less-than-ideal circumstances. Michael Clifford, Local Sales Manager at TEGNA’s 11Alive in Atlanta, shares his key ingredients to help brands remain connected and top-of-mind with their customers when instinct may say to scale back marketing and advertising. 

At TEGNA, our goal is to serve the greater good of our local communities. That includes helping businesses and economies thrive. To help our partners make smart marketing decisions, we proudly welcome Daniel McDonough to #TeamTEGNA as our new Director of Client Strategy! We are so happy to have Daniel on board and know she will be a fantastic addition as we strive to serve the greater good. 

Lots of good things are happening in our industry this week. Good News from Around the Industry is a content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital, and Measurement Solutions that TEGNA provides. 

In partnering with the Urban League of Knoxville, TEGNA’s WBIR 10News helped to supply more than 3,000 children with back-to-school supplies and loads of confidence as they head back to class. WBIR’s Marketing Director, Sarah Webster, explains why this type of cause marketing is so valuable for the kids in the community and for brands looking to amplify their social responsibility efforts and make a difference. 

Download: Under the Hood: Unlocking the Car Buyer of Today

At TEGNA, we’ve partnered with Provoke Insights to bring you Unlocking the Car Buyer of Today, a 2022 TEGNA Research Study, which profiles today’s automotive consumer sentiment and intent toward the car-buying experience. With our findings, we aim to help dealerships better understand today’s car owners and buyers and better equip them with new insights to capture the hearts and minds of this audience. Here are our 5 key takeaways.