Insights

With the legalization of sports betting in several states, the popularity of gaming is growing fast. Here’s how your brand can cash in on this hot new trend.  

Partnering with #TeamTEGNA is like having friends and neighbors that have your best interest at heart. Here are a few of the amazing faces that work behind the scenes to bring the combination of local heart and hustle with national amplification and know-how to your brand marketing strategy.

With Nurses Week, there’s an intrinsic value for us across the board,” says Melynda Lewis, General Manager of Beck & Masten Buick GMC Coastal Bend. “For me, my store, and my employees to walk into a hospital or health care facility – especially through COVID – knowing that we’ve supported the men and women that are just going through it, that intrinsic value is not just with my employees, but across the board.” 

There are no heroes in our country greater than our military members, veterans, and their families. Brands all across the country honor their sacrifices, but in the years to come, the military population will see a significant change in demographics. Here’s what your brand needs to know in order to honor their service in the future. 

Today’s media landscape is as competitive as ever as media companies offer more and more marketing services in order to be a “one-stop-shop” partner for their clients. Jay Donovan, Director of Digital Sales & Training at TEGNA, discusses why TEGNA is taking a different route, avoiding the famous phrase “Jack of All Trades, Master of None.”  

With a niche audience – like those following the #NFLDraft with TEGNA’s Locked On Podcast Network – brands are able to not only have a non-intrusive way to distribute messaging but also see higher engagements rates and increased loyalty. Here’s how your brand can draft up a new winning campaign for the upcoming NFL season.  

Lots of good things are happening in our industry this week. Good News from Around the Horn is a new content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital and Measurement Solutions that TEGNA provides. This week, we’re looking at the jump in sports ratings, the increase in digital ad revenue, and more.

With 82% of Americans in a ready-to-travel state of mind, millions of consumers are planning their summer vacations. With family trips and mental health getaways being top of mind for many Americans, is your brand prepared? Here are a few tips from Team TEGNA to capitalize on summer travel.  

“Our job at the CT Office of the Arts is to foster the creative ecosystem,” says Liz Shapiro at the CT Dept. of Economic and Community Development, Office of the Arts. “The community of artists and creative workers in the state is so big and we want to see those numbers continue to grow.” She adds, “TEGNA and FOX61 are perfect partners because they have a broad audience reach, can help to target our message, and to report back to let us know who is watching and how effective the campaign is.”

With overseas conflict, rising inflation, continued supply chain woes, labor shortages, and rapidly evolving consumer behaviors, American businesses can’t help but feel anxious at this point in time. Despite the inclination to go dark in the face of uncertainty, now is actually an ideal time to dial-up brand advertising. History shows there’s a reward for companies who are bold and strategic with their advertising efforts in challenging and/or precarious times.

While millions of Americans have until midnight on April 18th to submit their taxes to Uncle Sam, many brands are wondering how consumers will spend their refund checks. This week’s trend time has a few answers.

Lots of good things are happening in our industry this week. Good News from Around the Horn is a new content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital and Measurement Solutions that TEGNA provides.

Lots of good things are happening in our industry this week. Good News from Around the Horn is a new content series aimed to provide our advertisers and clients the insights and news they need to harness the power of Broadcast, OTT Streaming, Digital and Measurement Solutions that TEGNA provides. 

“I think I know what our customers want, I think I know what they need. But with TEGNA Attribution we can find out really what works and what doesn’t work and we can constantly tweak it and try new ideas and put new creative out there and see what the market is really receptive to,” says Tim Miller, General Manager of Honda of Seattle, who has partnered with KING5 for more than five years.  

Editor’s Note: This article was originally posted on Cynopsis Media: Our very own Chris Fehrmann appeared in Cynopsis Media’s Morning Read to announce TEGNA’s TAG Certification Against Fraud, which validates what we have been doing from the onset: providing a brand-safe, fraud-free environment that delivers business outcomes for our advertisers.

“In March for Women’s History Month, we will celebrate those that have blazed the trails on which we get to walk in whatever heeled shoe we choose. More importantly, it is a reminder to keep blazing ahead, fearlessly.” – Carrie Yates